Search Engine Optimization (SEO) Manager, Homes.com

Visual Lease; Irvine (CA); On-site; USD 99,000 - 168,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(K) retirement plan

Paid time off

Job summary

Visual Lease is looking for a Search Engine Optimization (SEO) Manager to enhance SEO strategies across Homes.com. The ideal candidate will have 7+ years of SEO experience and a deep understanding of best practices. You will work collaboratively with diverse teams to implement SEO recommendations that boost organic traffic.

This role offers a competitive salary range of $99,000 - $168,000, along with comprehensive benefits including healthcare, 401(K) matching, and more.

Qualifications

• 7+ years of experience in Search Engine Optimization roles.
• Advanced understanding of SEO best practices and search engine algorithms.
• Experience with Google Analytics and SEO tools.

Responsibilities

• Develop SEO growth strategies for Homes.com.
• Track and report on key performance indicators for SEO.
• Work cross-functionally with various teams for SEO initiatives.

Skills

SEO best practices

Data analysis

Google Analytics

HTML, CSS, JavaScript

Project management

Education

Bachelor's degree

Tools

SEMRush

Google Search Console

BrightEdge

Ahrefs

Job description

Search Engine Optimization (SEO) Manager, Homes.com

Join Homes.com, a leading real estate portal and part of CoStar Group, to drive SEO for our residential real estate website.

Responsibilities

• Serve as an in-house, enterprise-level, product-led SEO expert.
• Develop SEO growth strategies, evangelize the importance of SEO and adhere to best practices within the organization. Provide recommendations for improvement of the site (including site architecture, URL structures, on-page factors, image, video and news optimization, etc.) and oversee the implementation of those recommendations.
• Continually audit the site and performance for SEO related improvements.
• Track and report against a variety of key performance indicators that demonstrate the effectiveness of the organization's SEO efforts.
• Work closely with product management, developers, marketing and our content team to assist in traffic generating initiatives across the organization.

Qualifications

• Bachelor's degree from an accredited, not-for-profit, in-person university or college.
• 7+ years of experience in Search Engine Optimization roles.
• Advanced understanding and knowledge of SEO best practices and the latest search engine algorithm updates. Includes vertical search services such as image search, video search, news search, etc.
• Solid understanding of Google’s content and quality guidelines, including E-E-A-T and structured content best practices, to ensure content meets search standards and performs in organic results.
• Familiarity with AI/EO and its relationship to modern SEO, including structuring content for AI-generated answers and enhanced search visibility.
• Proven ability to develop strategies and manage projects which will drive organic search traffic to the site; proven track record in managing SEO projects from inception to completion.
• Able to work cross-functionally with Product, Development, Design and other teams to streamline execution of projects.
• Must be data-driven, with the ability to identify actionable insights from large datasets, create reports to track and analyze SEO performance.
• Experience with Google Analytics, Google Search Console, and SEO tools such as SEMRush, Conductor, BrightEdge and Ahrefs.
• Ability to keep ahead of the latest search industry trends and algorithm changes and align current and future projects with those developments.
• Familiarity with web development platforms and languages such as HTML, CSS and JavaScript.
• Proven track record assuming ownership, moving quickly to implement ideas, and delivering results in a fast-paced online environment.
• Track record of commitment to prior employers.

Preferred Qualifications

• Experience managing SEO for large-scale, consumer-facing marketplace websites (10–25 million pages indexed), with a focus on driving scalable organic traffic growth.
• Product management, project management, software development and/or analytics experience a plus.
• Experience with log analysis tools such as Botify or DeepCrawl.
• Experience with AI tools and integrating AI processes into SEO program.

Benefits

• Annual base salary range of $99,000 - $168,000 based on relevant skills and experience.
• Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drug.
• Life, legal, and supplementary insurance.
• Virtual and in-person mental health counseling services for individuals and family.
• Commuter and parking benefits.
• 401(K) retirement plan with matching contributions.
• Employee stock purchase plan.
• Paid time off.
• Tuition reimbursement.
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes.
• Access to CoStar Group's Employee Resource Groups.
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.