Senior Product Launch Manager Location

Snowflake; Menlo Park (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Comprehensive health insurance plans

Health savings accounts

Robust retirement plans

Life and disability insurance

Quarterly bonus or commission program

Onsite and Remote Work

Employee stock purchase plan

Job summary

Snowflake is seeking a Senior Product Launch Manager to orchestrate AI-powered launches within the AI Data Cloud Product Marketing team. You will partner with product marketing, product management, enablement, field marketing, and sales to bring new products to market with speed and measurable impact, from briefing through release and post-launch analysis.

The ideal candidate thrives at the intersection of program management and launch strategy, managing complex calendars while building scalable

Qualifications

• BS/BA required; MBA preferred.
• 10+ years in product marketing, program management, product operations, and content strategy.
• Experience in enterprise software, cloud, or SaaS is preferred.
• Hands-on with AI-assisted workflows using tools, prompt engineering, or workflow automation.

Responsibilities

• Own the product launch lifecycle from planning through post-launch analysis.
• Develop scalable launch framework to ensure visibility, quality, and measurable impact.
• Lead cross-functional launch programs, timelines, deliverables, and communications.
• Track launch metrics to measure adoption, pipeline impact, and engagement.
• Build AI-assisted content workflows to scale production across marketing and enablement.

Skills

Product marketing

Program management

Content strategy

AI workflows

Communication

Education

BS/BA

MBA preferred

Tools

Prompt engineering

Workflow automation

AI tooling

Job description

• At Snowflake, the Senior Product Launch Manager is an integral member of the AI Data Cloud Product Marketing team responsible for orchestrating first-class product launches, building the AI-powered workflows that amplify them, and aligning with our Content strategy execution. This person partners closely with product marketing, product management, enablement, field marketing, and sales to bring new products to market with clarity, speed, and measurable impact, from initial briefing through release and post-launch analysis
• This highly organized, execution-driven candidate thrives at the intersection of program management and launch strategy. They can hold a complex, cross-functional launch calendar together while also rolling up their sleeves to build AI-assisted content workflows that scale production across the team. This role works closely with internal stakeholders, serving as a central hub for launch strategy execution and content operations
• Develop and maintain a scalable launch framework that ensures visibility, quality, and measurable business impact, leveraging automation and AI-powered workflows
• Own the product launch lifecycle, from planning, tiering, readiness, and enablement to public release and post-launch analysis
• Partner with product, marketing, and sales to develop the launch roadmap and ensure field teams are fully equipped with the right materials, messaging, and training ahead of release
• Lead cross-functional launch programs, timelines, deliverables, and communications for new products and major releases, aligning all teams around shared goals
• Track launch metrics to measure adoption, pipeline impact, and engagement using insights to continuously improve launch effectiveness
• Build and maintain AI-assisted content workflows that accelerate production across marketing and enablement, from launch briefs and messaging guides to field-ready assets and copy
• Build and manage the Launch & Content Center of Excellence (CoE) operating model and frameworks, codifying best practices and empowering SMEs to produce materials at scale

Benefits

• Comprehensive health insurance plans
• Health savings accounts
• Robust retirement plans
• Life and disability insurance
• Weekly online lunch and learns
• Virtual workout classes
• Ergonomic work-from-home equipment
• On-demand mental health and wellness programs
• Fertility benefits and family planning resources
• Generous time-off and various leave plans
• Onsite and Remote Work
• Employee discounts and pre-tax selections
• New hire equity + Employee Stock Purchase Plan (ESPP)
• Quarterly bonus or commission program

Cross-functional team management and organizational skills, with the ability to influence without authority (including senior management)Willingness to travel up to 25% of the timeStrong written communication skills and the ability to synthesize complex information into clear, concise presentations and plansA motivated, self-starting attitude with a bias for action who thrives in complex, fast-moving environmentsStrong working knowledge and experience with AI and data cloud products, capabilities, and the broader enterprise data landscapeBS/BA required; MBA preferred10+ years of experience in product marketing, program management, product operations, and content strategy; ideally in enterprise software, cloud, or SaaSHands-on experience building AI-assisted workflows using tools, prompt engineering, or workflow automation to scale launch execution and reduce manual effortExcellent communication skills to engage internal leaders/teams across functions and external stakeholdersAn analytical mindset for interpreting and summarizing data into actionable insights