Senior Product Designer . fal

Design Better; San Francisco (CA); Hybrid; USD 180,000 - 225,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation assistance to San Francisco

Health, dental, and vision insurance (

Regular team events and offsite

Competitive salary and equity

Learning and growth opportunities

Job summary

fal is building the next generation of AI-powered products with a scalable design system and fast UI. You will shape end-to-end UX for features, craft web and native mobile experiences, and help maintain design systems while collaborating closely with engineering and product teams to ship quickly and learn from user feedback.

You’ll prototype rapidly using Figma and AI-assisted tools, conduct lightweight research, and contribute visuals or decks as needed to support momentum and alignment.

Qualifications

• Own end-to-end product design for features (problem framing → flows → UI → states/edge cases → handoff → QA → iterate).
• Design across web + true mobile experiences (dedicated mobile screens + mobile patterns; not just responsive web).
• Help build/maintain the design system (components/tokens/patterns/docs) and drive adoption with engineering.
• Prototype fast (Figma + AI/vibe-coding tools when useful) to validate direction.
• Partner with Eng/PM to ship quickly, keep quality high, and improve post-launch with feedback.
• Do lightweight user research/testing (scrappy usability checks, customer calls, quick validation).
• Nice-to-have output: Google Slides decks + light graphic/brand assets.

Responsibilities

• Own end-to-end product design for features (problem framing → flows → UI → states/edge cases → handoff → QA → iterate).
• Design across web + true mobile experiences (dedicated mobile screens + mobile patterns; not just responsive web).
• Help build/maintain the design system (components/tokens/patterns/docs) and drive adoption with engineering.
• Prototype fast (Figma + AI/vibe-coding tools when useful) to validate direction.
• Partner tightly with Eng/PM to ship quickly, keep quality high, and improve post-launch with feedback.
• Do lightweight user research/testing (scrappy usability checks, customer calls, quick validation).
• Nice-to-have “extra output” when needed: Google Slides decks + light graphic/brand assets.

Skills

Frontend design with AI products

UI/UX design

User research

Collaboration with Eng/PM

Tools

Figma

Storybook

AI-assisted prototyping

Job description

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

ABOUT THIS ROLE:

You are a versatile designer who thrives with ambiguity, who can move at fal speed while keeping the UI fast + consistent.

WHAT YOU'LL DO:

• Ownend-to-end product designfor features (problem framing → flows → UI → states/edge cases → handoff → QA → iterate).
• Design acrossweb + true mobile experiences(dedicated mobile screens + mobile patterns; not just responsive web).
• Help build/maintain thedesign system(components/tokens/patterns/docs) and drive adoption with engineering.
• Prototype fast(Figma + AI/vibe-coding tools when useful) to validate direction.
• Partner tightly with Eng/PM to ship quickly, keep quality high, and improve post-launch with feedback.
• Do lightweightuser research/testing(scrappy usability checks, customer calls, quick validation).
• Nice-to-have “extra output” when needed:Google Slides decks+ lightgraphic/brandassets.

NICE TO HAVE:

• Familiarity with generative media / LLMs / image (or video) models and the UX patterns around prompts, parameters, evaluation, latency/quality tradeoffs.
• Front-end literacy (React/TypeScript/CSS) and/or Storybook-style component workflows.
• Willing to support lightweight GTM/design needs sometimes: pitch decks (Google Slides) and basic graphic design (simple visuals, social cards, light marketing assets).
• Any experience (or interest) in graphic design / brand design (doesn’t need to be a brand lead—just enough taste/skill to help when needed).

WHAT WE OFFER AT FAL

• Interesting and challenging work
• Competitive salary and equity
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsite

COMPENSATION

• $180,000 - $225,000 + equity + comprehensive benefits package

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.