Senior Product Designer, Coinbase One

Coinbase; Des Moines (IA); Hybrid; USD 180,000 - 212,000; Full time

Job summary

Coinbase is seeking a Senior Product Designer for the Financial Services & Loyalty team to own the CB1 member home, engagement, and retention flows across mobile and web. You’ll shape the home redesign, craft campaign experiences, and collaborate with PM and Eng to deliver high-quality features quickly.

You will contribute to design critiques and set visual standards with Product Creative, ensuring cohesive cross-platform experiences and responsible AI usage.

Qualifications

• 5+ years of product design experience shipping consumer-facing products at scale (mobile and web).
• Portfolio demonstrating end-to-end product design from strategy through execution with UX thinking and visual craft.
• Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention).
• Ability to ship iteratively in ambiguous spaces while keeping a long-term vision.
• Experience collaborating directly with engineering teams and considering technical constraints.
• Proven systems thinking across multiple entry points and surfaces.
• Uses generative AI responsibly with human oversight to improve workflow efficiency, cost, and quality.

Responsibilities

• Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web.
• Drive the member home redesign as a P0 initiative for a personalized CB1 experience.
• Design campaign expressions and gamification to increase benefit attach rates.
• Partner with Product Management and Engineering to shape roadmaps and ship features at velocity.
• Collaborate with Product Creative for campaign visuals and key moments’ look and feel.
• Contribute to design crits, peer reviews, and team culture as a senior IC.

Skills

Product design

UX thinking

Mobile & Web

Cross-functional collaboration

Subscriptions & loyalty

Systems thinking

AI governance

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase. Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. The Coinbase One (CB1) pillar owns our membership product with 1M+ paid subscribers. As a Senior Product Designer on the Financial Services & Loyalty team within the Consumer & Business group, you'll own the Coinbase One (CB1) member experience, shape the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn.

What you'll do:

• Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web
• Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers
• Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
• Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
• Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
• Contribute to design crits, peer reviews, and team culture as a senior IC

Required Skills and Experience:

• 5+ years of product design experience shipping consumer-facing products at scale (mobile and web)
• Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
• Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)
• Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
• Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions
• Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$180,370—$212,200 USD

• *Equal Opportunity Employer: *Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
• *US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
• *Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
• *Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.