Senior Product Designer — AI‑First Design Systems

VSCO®; San Francisco (CA); On-site; USD 190,000 - 205,000; Full time

Job description

About the Role

We are looking for a Senior Product Designer who works as both a product and systems designer. You'll develop and extend our design systems across platforms, build cross‑product workflows, and design AI tooling and interfaces as core product work, not an afterthought. This role sits at the intersection of systems and product. You'll bring an AI‑first approach to how you design, build, and collaborate, and help define what that looks like for the team. This is a small, fast‑moving team that ships, iterates, and figures things out as we go.

The Day to Day

• Own our design system (VUI): keep the system clean, well‑tokenized, and structured so designers can build in Cursor with confidence. Use AI tooling to audit and improve it continuously.
• Define transition animations and interaction patterns. Prototype at a fidelity engineers can build from without guessing.
• Design cross‑product platform experiences across search, growth entry points, and end‑to‑end journeys between products.
• Contribute to product‑led growth across the funnel: onboarding, activation, and retention. Run experiments and iterate on results.
• Design and prototype AI‑powered tools like Cursor and Claude, using them to audit and scale the design system quickly. Model this workflow for the team.
• Partner with engineering to keep design intent and implementation tightly aligned.

Qualifications

• 5+ years designing and shipping digital products end to end, concept through delivery.
• Experience designing for mobile (iOS/Android) and responsive web. Mobile‑first is a must.
• AI‑native workflow: you use AI tools as a core part of how you design and prototype, and you understand that system quality is what makes that work.
• Experience owning or contributing to a design system at scale: tokenization, component architecture, keeping it healthy over time.
• Exceptionally high craft bar: polished, precise, and intentional. You raise the standard for the people around you.
• Strong command of transition animations and prototyping: you design motion with purpose and produce prototypes engineers can build from.
• Experience with cross‑product or platform‑level design: you hold context across surfaces and design for coherence at scale.
• Experience running experiments: comfortable in an A/B testing environment, using results to inform decisions without losing craft.
• Bias toward speed and execution: you move fast, make calls with incomplete information, and don't need a perfect brief to ship.
• Deep systems thinking: you see the whole before the parts and design patterns that don't create downstream problems.
• Leans in and asks questions: you push for clarity before committing, not after.
• A portfolio with high craft and evidence of how you think, not just what you shipped.
• Strong collaborator: you align teams through a clear point of view, not just charisma.

Nice to Have

• Experience with growth design, including activation flows, upgrade moments, conversion surfaces, or product‑led growth patterns.
• Experience designing for creative tools, photography products, or creative communities.
• Familiarity with design token architecture and cross‑platform theming.
• Affinity for VSCO’s mission and the photographers we serve.

Job Perks

• Hybrid work with an office in San Francisco, CA.
• Regular in‑person events to connect and collaborate.
• Competitive salary & equity.
• Medical, dental, and vision insurance for employees and families.
• Flexible time off.
• Company‑paid parental, medical and caregiver leave.
• Other perks including mental health resources and tech reimbursements.

Compensation

The base salary for this position will vary based on relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range is $190,000 – $205,000. Salary is one component of our total compensation package. This position also qualifies for equity (stock options) and is eligible for discretionary bonuses based on performance. Benefits include flexible time off, a 401(k) retirement plan, insurance (medical, dental, vision, life/AD&DD, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law, and additional perks as part of our standard employee benefits package.