Product Designer

11x; San Francisco (CA); On-site; USD 150,000 - 175,000; Full time

Job summary

11x is seeking a product designer who operates like a founder in San Francisco, shaping direction and shipping fast. You’ll own product areas end-to-end, prototype aggressively with code or AI tools, and work closely with engineers and PMs to move the company forward.

You’ll thrive with ambiguity, be fluent in AI-enabled workflows, and push ideas into shipped products with strong design judgment.

Qualifications

• 3–6 years of product design experience at startups or product-driven teams.
• Strong ownership from concept through launch with clear opinions on what should exist.
• High agency and the ability to push ideas forward without direction.
• Excellent visual and interaction design skills grounded in systems thinking.
• Comfort with ambiguity and rapid prototyping, including AI-enabled workflows.
• Ability to prototype in code when needed to test ideas quickly.

Responsibilities

• Own product areas end-to-end from insight to shipped experience.
• Lead greenfield explorations and turn blank canvases into real products.
• Prototype aggressively in code, AI tools, or Figma to communicate ideas fast.
• Collaborate with engineers and PMs to shape product direction.
• Think deeply about systems, workflows, and cross-feature impact.
• Utilize AI to accelerate speed, creativity, and iteration velocity.
• Raise the quality bar through strong product judgment and craft.
• Push ideas into reality quickly rather than over-optimizing planning.

Skills

Product design

Ownership

Proactivity

Product instincts

Visual design

Systems thinking

Rapid prototyping

Cross-functional comms

AI-native workflows

Prototype in code

Tools

Cursor

v0

Lovable

Replit

Claude

Job description

About The Role

We're looking for a product designer who wants to operate like a founder. Not someone who waits for tickets or perfect requirements. Someone who sees opportunities, prototypes fast, shapes product direction, and ships experiences that move the company forward. This is not a "make the UI pretty" role. You'll work across product thinking, interaction design, systems, prototyping, and execution. In many cases, you'll go from idea → prototype → shipped product in days, not quarters. The best people for this role think strategically, build relentlessly, and use AI as leverage.

Why This Role Is Different

The role of design is changing. AI has collapsed the distance between idea and execution. The best designers today don't just create mockups; they can explore product directions, prototype interactions, generate working interfaces, and pressure-test ideas themselves.

We Believe The Future Belongs To Designers Who

• Think like product leaders
• Prototype like engineers
• Use AI tools fluently
• Care about outcomes, not deliverables
• Move from ambiguity to shipped product with very little overhead

What You'll Work On

• Own product areas end-to-end, from initial insight to shipped experience
• Lead greenfield explorations and turn blank-canvas ideas into real products
• Prototype aggressively, in code, AI tools, Figma, or whatever gets the idea across fastest
• Work directly with engineers and PMs to shape product direction, not just execution
• Think deeply about systems, workflows, and how features compound across the platform
• Use AI tools as part of your daily workflow to increase speed, creativity, and iteration velocity
• Raise the quality bar across the company through strong product judgment and craft
• Push ideas into reality quickly instead of over-optimizing in planning phases

How We Work

• We optimize for speed of learning and iteration
• We prototype early instead of debating endlessly
• We use AI heavily across design, product thinking, research, and engineering
• We believe small, high-agency teams can outperform much larger organizations
• We believe the best builders in the AI era are token maxxers, people who use AI relentlessly to compress execution cycles, test ideas faster, and expand the scope of what a single person can accomplish
• We care more about shipping and learning than rigid role boundaries

What We're Looking For

• 3–6 years of product design experience, ideally at startups or highly product-driven teams
• A strong track record of owning products or features from concept through launch
• High agency. You naturally move things forward without waiting for direction
• Strong product instincts and clear opinions about what should exist and why
• Excellent visual and interaction design skills, grounded in systems thinking
• Comfort operating in ambiguity and figuring things out in real time
• Bias toward building and prototyping over endless ideation
• Strong communication with engineers, PMs, and leadership
• Excitement about AI-native workflows and the future of product creation

Bonus Points

• You can prototype in code
• You've used tools like Cursor, v0, Lovable, Replit, Claude, or similar in your workflow
• You've worked on AI-native products or developer-facing tools
• You've been an early designer at a startup
• You care deeply about product velocity and iteration speed

What Success Looks Like

• Move faster without sacrificing quality
• Turn ambiguous ideas into shipped products
• Create experiences that feel thoughtful, fast, and inevitable
• Build a culture where design is deeply tied to product thinking and execution

This is a role for someone who wants an unusual amount of ownership, autonomy, and leverage.

Compensation

The compensation for this role is $150,000-$175,000 in San Francisco. Final offer will be based on a variety of factors, including role level, relevant experience, skills, and job-related expertise.

11x is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.