Senior Product Analyst, Auto/Home Insights & Growth

TruStage; Madison (WI); Hybrid; USD 93,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Employee assistance program

Life insurance

Disability plans

Parental leave

Paid time off

401k

Tuition reimbursement

Job summary

TruStage in Madison, WI seeks a Product Analyst to drive data-informed decisions for Auto/Home programs. You will conduct in-depth product and program analysis, ensure data integrity, and deliver actionable insights to shape product strategy and consumer experience.

You will partner with the Senior Product Manager and collaborate with Marketing, Finance, and Actuarial teams to uncover trends, support growth initiatives, and improve engagement, using data visualization tools to communicate

Qualifications

• Bachelor’s degree required in Business, Economics, Data Analytics, Computer Science, or related field.
• 5+ years of experience in product analytics, business analysis, or similar role.
• Proficiency with BI tools (e.g. Power BI) and data warehousing/ETL processes.
• Strong data modeling, visualization, and reporting skills.
• Excellent communication and ability to present data clearly.
• Familiarity with Agile methodologies and product development lifecycle.

Responsibilities

• Partner with senior product manager and director to develop and manage program KPIs; build models to inform future program strategy.
• Provide data-driven recommendations to support roadmap planning and strategic initiatives.
• Analyze product performance across auto/home partners and industry trends to identify opportunities for improvement.
• Conduct deep-dive analyses on ROI, customer journey analytics, funnel analysis, and retention; develop cost-of-acquisition factors by consumer segment.
• Collaborate with marketing, operations, and finance to align on business objectives.
• Serve as Business Data Steward for auto/home product data, ensuring accuracy and governance.
• Monitor competitive landscape and industry benchmarks.
• Assist with competitive analysis/research for new delivery channels and product/partner enhancements.

Skills

Product analytics

Business analysis

Data visualization

Power BI

Agile

Education

Bachelor’s degree in Business, Economics, Data Analytics, Computer Science

Tools

Power BI

ETL

Job description

TruStage in Madison, WI seeks a Product Analyst to drive data-informed decisions for Auto/Home programs. You will conduct in-depth product and program analysis, ensure data integrity, and deliver actionable insights to shape product strategy and consumer experience.

You will partner with the Senior Product Manager and collaborate with Marketing, Finance, and Actuarial teams to uncover trends, support growth initiatives, and improve engagement, using data visualization tools to communicate