Senior Product Advocate, WJV

Riverside Insights; Chicago (IL); Remote; USD 90,000 - 120,000; Full time

Job summary

As a Senior Product Advocate at Riverside Insights, you will inspire school psychologists and special educators through engaging content that clarifies the value of the Woodcock-Johnson V assessments. This role combines storytelling and digital marketing expertise to increase adoption of educational products in K–12 settings while collaborating with various teams.

Benefits

Medical, Dental, and Vision plans

Company paid basic life and AD&D insurance

Short-term and long-term disability insurance

Retirement plan with discretionary matching

Tuition Reimbursement Program

Work-from-home expense reimbursement

Flexible work arrangements

Company orientation and structured onboarding

Qualifications

• Experience sourcing and crafting practitioner insights and impact stories.
• Skilled presenter with a strong on-camera presence.
• Ability to develop learning objectives and assessment criteria.

Responsibilities

• Identify misconceptions among less-engaged users.
• Develop content like webinars and blogs.
• Track content performance using digital analytics.

Skills

Storytelling

Digital marketing strategies

Data analysis

Project management

Collaboration

Education

Background as a school psychologist or educator

Understanding of K–12 special education evaluation practices

Tools

Digital analytics tools

Job description

At Riverside Insights, our mission is to empower educators and clinicians with insights that elevate potential and drive student success. As a Senior Product Advocate for the Woodcock-Johnson V (WJV), your mission will be to inspire and convert more school psychologists and special educators into passionate advocates by crafting powerful, engaging content. You will spotlight what makes WJV unique, clarify its clinical rigor, and address common concerns—ultimately building trust and enthusiasm among key decision-makers in K–12 special education.

In this role, you will get to:

• Identify and prioritize the most common misconceptions or objections among less-engaged users.
• Source compelling practitioner stories and student success examples that showcase WJV’s value in high-stakes decisions.
• Develop and deliver impactful content, including webinars, blogs, one-pagers, and videos in collaboration with Marketing and Training teams.
• Serve as the on-camera expert or lead author when appropriate, and coach others to expand reach.
• Track and optimize content performance using digital analytics across all materials.
• Work closely with marketing to promote assets via email, social media, and live events targeting SPED leaders, school psychologists, and diagnosticians.
• Launch the development of a micro-credentialing program for SPED professionals, including defining learning objectives, content requirements, and certification criteria.

Disclaimer
The above statements describe the general nature and level of work performed by people assigned to this role. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities as needed to meet organizational goals.

• Background as a school psychologist, SPED administrator, or educator
• Deep understanding of CHC theory, cognitive assessments, and K–12 special education evaluation practices
• Experience sourcing and crafting practitioner insights and student impact stories
• Skilled storyteller with the ability to translate complex technical concepts into compelling, audience-tailored narratives across diverse formats (webinars, videos, articles, presentations, etc.)
• Experienced content creator and presenter, with a strong on-camera presence and the ability to coach others in person and online to amplify reach and impact
• Experience designing or delivering professional learning for educators/clinicians
• Understanding of adult learning principles and credentialing systems (e.g., CEUs, micro-credentials)
• Ability to develop learning objectives, content plans, and assessment criteria
• Skilled at collaborating with cross-functional teams (training, product, marketing) to build and launch training programs
• Comfortable owning revenue goals and aligning programs with business objectives
• Familiar with digital marketing strategies: SEO, email campaigns, social media promotion, webinars/events
• Data-driven approach to content iteration and improvement
• Proficient with digital analytics tools to track engagement, report results, optimize content
• Strategic mindset focused on increasing adoption and addressing friction points
• Skilled project manager—can handle complex, multi-stakeholder initiatives, and deliver high-quality output on tight timelines while thinking long-term.

Physical Requirements:

• Remote
• Up to 10% travel for off-site team meetings
• May require stationary positions (sitting or standing) for extended periods.

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding

Compensation: A reasonable estimate of the base compensation range for this position is $90,000-$120,000USD plus applicable bonus. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.

Who is Riverside Insights?Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.

Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.

Riverside Insights is an Equal-opportunity Employer:
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our Commitment to Diversity & Inclusion:
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check outwww.riversideinsights.comto learn more about our work.