Senior Principal Analyst, Customer Analytics & Strategic Planning

SUD Recruiting; Texas; Hybrid; USD 120,000 - 160,000; Full time

Job summary

SUD Recruiting is seeking a Senior Principal Analyst, Customer Analytics & Strategic Planning to join as an individual contributor who blends analytics, marketing strategy, and finance. You will own the narrative behind the data, drive customer acquisition and retention insights, and translate findings into actionable recommendations for leadership.

The role is full-time and hybrid, requiring hands-on data work, SQL proficiency, and experience with AI tools to streamline analytics and inform

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• 4+ years in a quantitative business role with direct impact on B2C acquisition, retention, or churn strategies.
• Hands on experience analyzing customer KPIs including CPA, CLV, churn, and retention, with the ability to connect those metrics to business performance.
• Advanced, hands on SQL skills with the ability to write queries from scratch; not looking for vibe coders.
• Comfortable using AI tools, automation, and workflow optimization to improve how analysis gets done.

Responsibilities

• Own the full analytical lifecycle across customer acquisition, retention, and churn, from pre-campaign planning to post-campaign performance, surfacing not just what happened but why it happened and what to do next
• Build and maintain customer forecasts that integrate external pressures like inflation and rising costs with internal variables like pricing and product mix
• Monitor and diagnose selling cost and CPA trends across channels, segments, and offer strategies, stress testing profitability under varying market scenarios
• Design and lead test and learn initiatives, measuring outcomes against hypotheses to identify revenue opportunities and cost savings
• Diagnose variance between forecast and actuals by digging into the data to identify what drove the gap and what it signals about churn behavior, retention trends, or shifting market dynamics
• Write SQL from scratch to independently pull and manipulate data, turning raw datasets into the analyses that drive strategic insights and business decisions
• Leverage AI tools, automation, and workflow optimization to streamline analytical processes, eliminate manual lift, and continuously improve how the team generates and delivers insights
• Translate complex analyses into clear, confident narratives for senior stakeholders, in writing and in the room, always leading with a point of view on what the data means and what should happen next

Skills

SQL

Forecasting

Churn analysis

AI tools

Automation

Education

Bachelor's degree

Advanced degree

Tools

SQL

Job description

Title: Senior Principal Analyst, Customer Analytics & Strategic Planning

Overview: An innovative leader is looking for a Senior Principal Analyst, Customer Analytics & Strategic Planning to sit at the intersection of analytics, marketing strategy, and finance. This person connects business performance to market realities, builds the models and forecasts that drive customer acquisition and retention decisions, and knows how to turn a complex analysis into a clear recommendation. The Senior Prinicipal Analyst will own the story behind the numbers, and bring the initiative to find answers before anyone has to ask.

What You'll Do

• Own the full analytical lifecycle across customer acquisition, retention, and churn, from pre-campaign planning to post-campaign performance, surfacing not just what happened but why it happened and what to do next
• Build and maintain customer forecasts that integrate external pressures like inflation and rising costs with internal variables like pricing and product mix, continuously recalibrating models and converting signals into strategic guidance that drives planning decisions
• Monitor and diagnose selling cost and CPA trends across channels, segments, and offer strategies, stress testing profitability under varying market scenarios to uncover growth and cost savings opportunities and make the case for where to invest
• Design and lead test and learn initiatives, measuring outcomes against hypotheses to identify revenue opportunities and cost savings and convert findings into recommendations leadership can act on
• Diagnose variance between forecast and actuals by digging into the data to identify what drove the gap and what it signals about churn behavior, retention trends, or shifting market dynamics
• Write SQL from scratch to independently pull and manipulate data, turning raw datasets into the analyses that drive strategic insights and business decisions
• Leverage AI tools, automation, and workflow optimization to streamline analytical processes, eliminate manual lift, and continuously improve how the team generates and delivers insights
• Translate complex analyses into clear, confident narratives for senior stakeholders, in writing and in the room, always leading with a point of view on what the data means and what should happen next

More Info:

• individual contributor role that is hands-on with data and strategic
• full-time role that is hybrid (3Xs per week in office and rest WFH)

Responsibilities/Experience:

• Bachelor’s degree required; advanced degree a plus
• 4+ years in a quantitative business role with direct impact on B2C acquisition, retention, or churn strategies, with a track record of translating analysis into clear insights that influenced business decisions
• Hands on experience analyzing customer KPIs including CPA, CLV, churn, and retention, with the ability to connect those metrics to business performance and market dynamics
• Advanced, hands on SQL skills with the ability to write queries from scratch; not looking for vibe coders
• Comfortable using AI tools, automation, and workflow optimization to improve how analysis gets done and reduce manual work