Senior PR Strategist & Client Lead

Planit Advertising, Inc.; Baltimore (MD); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Planit Advertising, Inc. is seeking an experienced PR Supervisor to lead the development and execution of client PR plans. You will serve as the main contact for strategic direction, manage junior staff, and provide mentorship while driving media relations and thought leadership initiatives.

The role requires 7–10+ years in PR, a Bachelor’s degree in a related field, and strong writing and media coaching skills. Hybrid in-office work is expected with occasional travel.

Qualifications

• 7–10+ years of public relations experience (agency experience preferred).
• Bachelor’s degree in public relations, communications, marketing, or a related field.
• Proven success in securing national, regional, and trade media coverage.
• Strong writing skills with experience developing press materials, thought leadership articles, and bylines.
• Experience prepping and coaching spokespeople for media interviews.
• Proficient in tools including Google Suite, Monday.com, MuckRack, and presentation software for project management, media relations, and reporting.
• Ability to analyze results and distill meaningful, actionable insights for clients.
• Understanding of how PR integrates with social media, paid, and influencer marketing strategies.

Responsibilities

• Leads the development of PR strategies that support the client’s business and stakeholder goals.
• Writes, develops, and oversees press materials, bylines, and thought leadership content.
• Coaches media spokespeople for interviews and appearances.
• Manages day-to-day client relationships and provides strategic recommendations.
• Provides reporting and analysis linking media performance to business objectives.
• Partners cross-functionally to ensure integrated planning and execution.
• Oversees junior team members and mentors staff.

Skills

Strong writing

Excellent communication

Detail oriented

Problem solving

Willingness to travel

Education

Bachelor’s degree in public relations / communications / marketing

Tools

Google Suite

Monday.com

Muck Rack

Job description

Planit Advertising, Inc. is seeking an experienced PR Supervisor to lead the development and execution of client PR plans. You will serve as the main contact for strategic direction, manage junior staff, and provide mentorship while driving media relations and thought leadership initiatives.

The role requires 7–10+ years in PR, a Bachelor’s degree in a related field, and strong writing and media coaching skills. Hybrid in-office work is expected with occasional travel.