Senior PR Manager (all genders)

Social Fashion Company GmbH; Germany (OH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Monthly non-cash benefit

Employee discounts

Company pension scheme

Flexible working hours

Job summary

Social Fashion Company GmbH is looking for a Senior PR Manager to develop and lead PR strategies that highlight our commitment to responsible fashion. You will create messaging frameworks, build relationships with media, and lead integrated campaigns across various channels.

This role offers an inspiring work environment with flexible hours and a strong team spirit. We value sustainability and ethical communication, ensuring your work has a meaningful impact.

Qualifications

• 5-7 years of experience in PR, communications or a related field.
• Experience in developing and executing integrated PR campaigns.
• Strong interest in sustainability and ethical brand communication.

Responsibilities

• Develop and lead comprehensive PR strategies and campaigns.
• Create messaging frameworks and media plans.
• Build strong relationships with journalists and stakeholders.
• Lead integrated PR campaigns across digital and traditional channels.
• Analyze media coverage and translate insights into improvements.

Skills

Integrated PR campaigns

Media relations

Storytelling

Digital communication tools

Data-driven analysis

Job description

Want to make a difference?

As Senior PR Manager, you play a key role in shaping how ARMEDANGELS is perceived by the public. You develop PR strategies that communicate our commitment to responsible fashion with clarity, credibility and substance.

You combine strategic communication, media relations, campaign management and crisis communication with a strong sense for relevant messages and meaningful stories. Your work strengthens our brand reputation, makes our mission more visible and helps build long-term trust with audiences and stakeholders.

Working closely with internal teams, external partners, agencies and media contacts, you ensure that our communication remains consistent, authentic and impactful. With your experience, data-driven mindset and strong communication standards, you help evolve our PR work and support the development of colleagues within the team.

Who we are...

Since 2007, we at ARMEDANGELS have been proving that fashion can be different: innovative and timeless, produced according to responsible standards for people and the planet. No wage slavery, no harmful chemicals, no cheap mass production. What started as a simple idea to print T-shirts and raise donations for projects and organizations has grown into a company that is now one of Europe’s largest sustainable lifestyle labels. With a team of 160 people and four collections a year, we show at ARMEDANGELS that responsibility and good product design are not mutually exclusive.

What is the job about?

• You develop and lead comprehensive PR strategies and campaigns that support our sustainability and business objectives.
• You create messaging frameworks and media plans to ensure consistent, relevant and brand-aligned communication across all channels.
• You build strong relationships with journalists, influencers, industry contacts and relevant stakeholders, acting as an experienced point of contact.
• You lead integrated PR campaigns across digital and traditional media channels and ensure high-quality, timely execution.
• You develop and manage communication approaches for sensitive or critical situations to protect and strengthen the reputation of ARMEDANGELS.
• You analyze media coverage, sentiment, engagement and other PR metrics, prepare insights for management and translate them into improvements for future initiatives.

We'd love to hear from you if you have

• You have around 5-7 years or more of progressive experience in PR, communications or a related field.
• You have solid experience in developing and executing integrated PR campaigns.
• You have a strong sense for media, storytelling, socially relevant topics and credible brand communication.
• You are familiar with digital communication tools, media monitoring and data-based analysis of communication activities.
• You are confident working with different internal teams such as Marketing, Product, Design and Sustainability, as well as external agencies and partners.
• You have a strong interest in sustainability and ethical brand communication and want to create communication that shows attitude and builds trust.

What can you expect?

• Inspiring work environment: Work in an innovative company that acts as sustainably as possible and continuously sets new standards.
• Flexibility: Trust-based working hours and the possibility to work hybrid.
• Team spirit: Look forward to fantastic celebrations with great colleagues, an office with lots of history and a love for dogs, who are warmly welcomed in the office.
• Benefits: €50 monthly non-cash benefit via guudcard, shopping vouchers for ARMEDANGELS, great employee discounts, a JobRad or Deutschlandticket as well as a company pension scheme.
• Support: Our Employee Assistance Program is available to support you in any life situation, independently from your employer.
• Come as you are: No dress code – just come as you are. Clothes are, of course, required.