Senior PR Manager

Collins + Co.; Baltimore (MD); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Empowered PTO for work-life balance

Annual bonus based on performance

Health, vision, and dental insurance

Life insurance

Simple IRA plan with 3% company match

Eight weeks fully paid parental leave

Job summary

A leading PR agency is seeking a Senior PR Manager to lead media relations efforts and execute strategic campaigns for various clients. This role requires over 5 years of public relations and social media experience, along with strong writing skills and established media relationships. The position is based in Baltimore or DC, and offers a flexible, remote-friendly environment alongside competitive benefits like health insurance and empowered PTO.

Qualifications

• 5+ years of experience in public relations and social media management.
• Proven ability to create and execute successful, innovative PR campaigns.
• Established relationships with national, regional, and trade media.

Responsibilities

• Lead strategic media relations efforts for clients.
• Develop and execute high-impact media relations campaigns.
• Craft compelling pitches, media alerts, and press releases.

Skills

Public relations

Social media management

Media relations

Press release writing

Crisis communications

Client relations

Education

Bachelor’s degree in communications, journalism, or related field

Job description

Under the general direction of Collins + Co.’s executive leadership team, the Senior PR Manager will lead and support strategic media relations efforts for a roster of Collins + Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins + Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins + Co. interns and future employees.

Public Relations + Media Strategy

• Responsible for account and relationship management of PR clients.
• Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients.
• Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends.
• Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage.
• Monitor industry news and identify newsjacking opportunities to position clients as thought leaders.
• Identify, draft, and manage award submissions and thought leadership efforts – including op-eds, bylines, and speaking opportunities.
• Own client relationships, acting as the primary point of contact for PR and media relations efforts.
• Lead and support crisis communications efforts, serving as a trusted strategic advisor to clients during high‑stakes situations – developing messaging, coordinating rapid response, and managing media inquiries to protect and preserve brand reputation.
• Manage account hours, client budgets, and team bandwidth across accounts you lead, ensuring resources are allocated effectively and work is delivered on time and within scope.
• Oversee social media messaging across channels for assigned clients, ensuring brand voice is consistent, content is purposeful, and communications are integrated with broader PR efforts.
• Own reporting and analytics for PR and integrated accounts, tracking key performance metrics, media coverage, and campaign results – translating data into actionable insights and presenting findings to clients on a regular cadence.

Join a rapidly growing, female‑owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling, we’d love to hear from you!

Qualifications

• 5+ years of experience in public relations and social media management. Please note any industry experience in commercial real estate/development, hospitality, nonprofit, and product launch.
• Proven ability to create and execute successful, innovative PR campaigns.
• Bachelor’s degree in communications, journalism, or related field.
• Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts.
• Strong writing skills with the ability to craft compelling pitches, press releases, and short‑form copy.
• Customer‑focused with a client‑centric mindset, excelling in a fast‑paced, deadline‑driven environment.

Must be based in the Baltimore or DC metro region with reliable transportation

• Work closely with Collins + Co.’s leadership team and clients to align PR and social media strategies with business goals.
• Oversee and mentor junior team members, providing guidance and support in PR and social media best practices.
• Collaborate with the design team to develop visually compelling content that enhances brand storytelling.
• Support public relations and marketing efforts such as on‑site events, media interviews, and promotional activations.
• Identify and pitch new business opportunities to expand Collins + Co.’s client portfolio.
• Empowered PTO for work‑life balance.
• Annual bonus based on performance.
• Remote‑friendly work environment with regular on‑site client meetings in Baltimore or DC.
• Health, vision, and dental insurance.
• STD, LTD and life insurance.
• Simple IRA plan with 3% company match.
• Eight (8) weeks fully paid parental leave.
• Commission opportunities for securing new business.