Senior PR Lead - Luxury Brand & Experiences

Rempli Co; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Zohorecruit in Miami, FL, is seeking an accomplished senior PR leader to own communications end-to-end for a design-led development and hospitality brand targeting a discerning global audience.

The role combines hands-on writing, media outreach, and strategic storytelling across placements, launches, and partnerships, with a lean team and cross-functional collaboration to ensure consistent brand narratives.

Qualifications

• 6–10+ years in public relations, luxury/hospitality/real estate or lifestyle sectors.
• Proven ability to secure meaningful media coverage personally.
• Strong network of media relationships across relevant verticals.
• Exceptional writing, pitching, and communication skills.

Responsibilities

• Own and execute the full PR strategy across brand, project, and corporate communications.
• Write, pitch, and secure top-tier earned media placements in lifestyle, design, travel, and business outlets.
• Build and maintain relationships with editors and key media contacts.
• Lead proactive media outreach and manage ongoing engagement.
• Support brand moments including launches, partnerships, and curated experiences.
• Collaborate cross-functionally to ensure consistent storytelling across channels.

Skills

Public relations

Media relations

Strategic storytelling

Luxury/hospitality

Writing/editing

Agency background

Job description

Zohorecruit in Miami, FL, is seeking an accomplished senior PR leader to own communications end-to-end for a design-led development and hospitality brand targeting a discerning global audience.

The role combines hands-on writing, media outreach, and strategic storytelling across placements, launches, and partnerships, with a lean team and cross-functional collaboration to ensure consistent brand narratives.