Senior PR Director, Food & Beverage

Togethergroup; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

PURPLE is seeking a Senior Account Director in New York to lead hospitality accounts for restaurants, bars and beverage brands. You will shape PR strategies, oversee campaigns and direct media outreach to secure high-impact coverage.

You will partner with chefs, venues and partners to craft immersive storytelling and launch experiences that drive buzz and business. This role rewards strategic vision and hands-on execution in a fast-paced culinary landscape.

Qualifications

• Senior PR lead for restaurant, bar and beverage accounts.
• Launch MichelinStar concepts and curate dining experiences.
• Generate press headlines and national coverage.
• Blend PR strategy with creative storytelling for hospitality brands.

Responsibilities

• Lead high-profile restaurant, bar and beverage accounts.
• Develop and execute integrated PR strategies.
• Pitch media and secure coverage, including premieres and openings.
• Collaborate with chefs, operators and brand partners to amplify visibility.

Skills

PR strategy

Creative thinking

Media relations

Hospitality accounts

Team leadership

Job description

PURPLE is seeking a Senior Account Director in New York to lead hospitality accounts for restaurants, bars and beverage brands. You will shape PR strategies, oversee campaigns and direct media outreach to secure high-impact coverage.

You will partner with chefs, venues and partners to craft immersive storytelling and launch experiences that drive buzz and business. This role rewards strategic vision and hands-on execution in a fast-paced culinary landscape.