Senior PR Director: Beauty & Wellness Strategy

Blended Strategy Group; Los Angeles (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

Blended Strategy Group seeks an Account Director, Public Relations to lead strategic, earned-first campaigns across beauty, lifestyle and consumer sectors in a fast-paced agency environment.

You will manage high-profile client relationships, mentor a growing team, and collaborate with influencer, media and creative partners to drive measurable business impact. Base salary ranges from $80k to $110k, with factors shaping the exact package.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism or a related field
• 7+ years of public relations experience, preferably within an agency environment
• Extensive experience leading integrated PR programs for beauty, lifestyle, wellness and consumer brands
• Strategic thinker with a strong understanding of today's media landscape, pop culture and earned-first storytelling
• Exceptional written, verbal and presentation skills
• Outstanding leadership, organizational and client management abilities

Responsibilities

• Serve as the senior day-to-day client lead across multiple beauty, lifestyle and consumer accounts while building trusted client relationships
• Develop and execute strategic communications plans that align with brand objectives and deliver measurable business impact
• Lead proactive media relations strategies and cultivate strong relationships with editors, producers, freelance writers, podcast hosts, tastemakers, creators and industry leaders to secure impactful national, regional, broadcast, business, trade and digital coverage
• Develop compelling story angles, executive thought leadership platforms, founder positioning, product launch strategies and culturally relevant news hooks that maximize brand visibility and relevance
• Lead integrated earned media programs – including celebrity, expert, ambassador and influencer initiatives – as well as executive interviews, press events, product launches, experiential activations, media tours, desksides and strategic mailers
• Manage six-figure client budgets while ensuring programs are delivered on time and within scope
• Lead, mentor and develop internal account teams while overseeing day-to-day account execution
• Collaborate cross-functionally with influencer marketing, social media and creative teams to execute integrated client campaigns
• Present strategic recommendations, campaign results and new opportunities to clients with confidence and executive presence
• Support business development initiatives through proposal development, strategic thinking and participation in new business pitches
• Demonstrate exceptional attention to detail, sound judgment and the ability to manage multiple priorities simultaneously
• Willingness to roll up your sleeves and execute alongside the team while maintaining a high standard of work

Skills

PR strategy

Media relations

Campaign leadership

Executive communication

Team leadership

Budget management

Education

Bachelor's degree in Communications, Public Relations, Journalism or a related field

Tools

Cision

Meltwater

Klear

Tribe Dynamics

Microsoft Office

Job description

Blended Strategy Group seeks an Account Director, Public Relations to lead strategic, earned-first campaigns across beauty, lifestyle and consumer sectors in a fast-paced agency environment.

You will manage high-profile client relationships, mentor a growing team, and collaborate with influencer, media and creative partners to drive measurable business impact. Base salary ranges from $80k to $110k, with factors shaping the exact package.