Senior Portfolio Marketer

Copeland; Sidney (OH); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

Copeland in Sidney, OH, is seeking a Senior Portfolio Marketer to translate strategy into positioning and go-to-market execution, developing personas and messaging that drive adoption and growth. You will create sales enablement tools, train teams, map buyer journeys, and align cross-functional inputs to improve conversion.

This role offers hybrid work in a manufacturing campus with global impact. In this role you will lead go-to-market initiatives, craft compelling value propositions, and

Qualifications

• Minimum five years of experience in marketing, sales enablement, or related field.
• Proven leadership and communication skills with cross-functional teams.
• Advanced proficiency with CRM platforms and data visualization tools.

Responsibilities

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIs.
• Create sales enablement tools and resources to support portfolio/product/solution introductions; train and support sales teams with competitive insights.
• Conduct persona mapping and journey development to understand buyer/influencer behavior and decision-making processes.
• Translate market and product insights into clear value propositions and messaging frameworks.
• Align buyer needs, sales motions and marketing engagements to improve conversion and effectiveness.

Skills

5+ years experience

Leadership

Communication

CRM proficiency

Data-driven decision-making

Education

Bachelor’s degree in business/marketing/communications

Tools

CRM platforms

Data visualization tools

Job description

About UsWe are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! DescriptionThe Senior Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement.As the Senior Portfolio Marketer, you will:Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIsCreate sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and toolsConduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journeyPrioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references that enable customer engagement/product assessmentTranslate market and product insights into clear, differentiated value propositions and messaging frameworksOrchestrate cross-functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packagesAlign buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectivenessContinuously refine GTM strategies based on performance data and Voice of Customer feedbackKPIsGTM program performance vs. targetsSales enablement adoption and effectivenessCross-sell and upsell ratesSales feedback on tools, content, and trainingCustomer feedback on buying experience and engagementRequired education, experiences & skills:Minimum five years of experience in marketing, sales enablement, or a related fieldProven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategiesAdvanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generationStrong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketingA relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellenceDeep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomesPreferred education, experiences & skills:Bachelor’s degree in business administration, marketing, communications, or a related fieldAdvanced knowledge of persona mapping, buyer journeys, and sales enablement strategiesExperience in developing go-to-market strategies, messaging frameworks, and sales toolsDeep understanding of the buyer’s decision-making process and lifecycle managementFamiliarity with digital tools such as ROI calculators, competitor cross-references, and selection toolsWhy Work in the Greater Miami Valley AreaOur facility is located in Sidney, OH conveniently located within driving distance to several larger cities, such as Dayton , Troy , and Columbus . The area’s generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.About our LocationThe newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for the air conditioning and cold chain businesses. Through our 30 years of scroll compressor expertise, our air conditioning related products help bring comfort and convenience in commercial, industrial and residential spaces. The cold chain business helps ensure that food safely and efficiently travels from farm to fork. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney locationCollaboration First Hybrid Work Arrangements :This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset, which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.#LI-FS1Our Commitment to Our PeopleAcross the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!Our Commitment to Inclusion & BelongingAt Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.Work AuthorizationCopeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerCopeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: [e-mail]