Portfolio Marketer

Copeland LP; Town of Sidney (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision coverage

401(k) and more

Job summary

Copeland is seeking a Portfolio Marketer to translate strategy into compelling go‑to‑market positioning and enable sales with differentiated tools and insights. This onsite role focuses on buyer personas, journey mapping, and cross‑functional collaboration to drive adoption and growth in HVACR markets.

You will lead GTM initiatives, develop messaging, and create sales resources while aligning Product, Market, Sales, and Marketing to optimize conversions. Travel up to 30% may be required.

Qualifications

• Minimum 5+ years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills with success in aligning cross‑functional teams to execute go‑to‑market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and audience‑centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.
• Strong technical aptitude and experience in an industrial marketing role.
• Ability to travel up to 30% as needed.

Responsibilities

• Develop and execute go‑to‑market strategies, including portfolio positioning, target audiences, messaging and KPIs
• Create sales enablement tools and resources to support portfolio/product/solution introductions
• Train and support sales teams with competitive insights and tools
• Conduct persona mapping and journey development to understand buyer/influencer behavior, decision‑making processes and information needs/formats within the sales funnel/journey
• Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross‑references that enable customer engagement/product assessment
• Translate market and product insights into clear, differentiated value propositions and messaging frameworks
• Orchestrate cross‑functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness

Skills

Leadership

CRM platforms

Data Visualization

Analytics

Industrial marketing

Travel flexibility

Education

Bachelor's degree

Persona mapping knowledge

Tools

CRM platforms

Data visualization tools

Job description

About Us

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next‑generation climate technology that is built for the needs of the world ahead.

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!

The Portfolio Marketer defines how to win by translating strategy into positioning, go‑to‑market execution, and sales enablement that drives adoption and growth.

This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go‑to‑market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement.

As a Portfolio Marketer, You Will

• Develop and execute go‑to‑market strategies, including portfolio positioning, target audiences, messaging and KPIs
• Create sales enablement tools and resources to support portfolio/product/solution introductions
• Train and support sales teams with competitive insights and tools
• Conduct persona mapping and journey development to understand buyer/influencer behavior, decision‑making processes and information needs/formats within the sales funnel/journey
• Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross‑references that enable customer engagement/product assessment
• Translate market and product insights into clear, differentiated value propositions and messaging frameworks
• Orchestrate cross‑functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness
• Continuously refine GTM strategies based on performance data and Voice of Customer feedback

KPIs: GTM program performance vs. targets, Sales enablement adoption and effectiveness, Cross‑sell and upsell rates, Sales feedback on tools, content, and training, Customer feedback on buying experience and engagement

REQUIRED EDUCATION, EXPERIENCE, & SKILLS

• Minimum 5+ years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills with success in aligning cross‑functional teams to execute go‑to‑market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and audience‑centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.
• Strong technical aptitude and experience in an industrial marketing role.
• Ability to travel up to 30% as needed.

PREFERRED EDUCATION, EXPERIENCE, & SKILLS

• Bachelor’s degree in business administration, marketing, communications, or a related field.
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
• Experience in developing go‑to‑market strategies, messaging frameworks, and sales tools.
• Deep understanding of the buyer’s decision‑making process and lifecycle management.
• Familiarity with digital tools such as ROI calculators, competitor cross‑references, and selection tools.

Onsite Work Arrangement: This role is based fully onsite, and not eligible for hybrid or remote work opportunities. There is the option to have 1 work from home day per week.

Why Work in the Greater Miami Valley Area

Our facility is located in Sidney, OH, conveniently located within driving distance to several larger cities, such as Dayton, Troy, and Columbus. The area’s generally low costs of living, excellent school systems, and low crime rates create a family‑friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.

About Our Location

The newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading‑edge lab facilities. This location is the headquarters for the HVACR Americas business unit. Through our 30 years of scroll compressor expertise, our products help bring comfort and convenience to commercial, industrial, and residential spaces. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney location.

Our Commitment to Our People

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end‑to‑end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.

Flexible and competitive benefits plans offer the right options to meet your individual/family needs:

• medical insurance plans
• dental and vision coverage
• 401(k) and more

We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.

Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.

Work Authorization

Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: [e-mail]

With $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.