Senior PMM, Lab Automation & CellarioOS

HighRes Biosolutions; Beverly (MA); On-site; USD 100,000 - 130,000; Full time

Job summary

HighRes Biosolutions in Beverly, Massachusetts is seeking a Product Marketing Manager to lead the marketing of CellarioOS and DIY Automation solutions. The role involves defining customer personas, executing go-to-market strategies, and collaborating with product management and sales teams. Candidates should have 5+ years in product marketing, strong knowledge of lab automation, and a relevant degree. The position offers opportunities to engage with customers and drive demand in the life sciences automation market.

Qualifications

• 5+ years of experience in product marketing, product management, or related roles within life sciences or software.
• Experience crafting messaging and go-to-market for enterprise SaaS solutions.
• Strong understanding of laboratory automation, drug discovery, or genomics.

Responsibilities

• Conduct market and competitive analysis to identify trends and opportunities.
• Define customer personas and craft compelling product positioning.
• Develop and execute go-to-market strategies for launches and enhancements.
• Create and maintain sales enablement materials.
• Drive content strategy and thought leadership activities.
• Engage with customers to drive demand.
• Gather and analyze customer insights to refine strategies.
• Deliver presentations and proposals in collaboration with sales.

Skills

Product marketing experience

Communication skills

Project management

Market analysis

Sales enablement

Understanding of lab automation

Education

Bachelor’s degree in life sciences, business, marketing, or related field

MBA or advanced degree

Job description

HighRes Biosolutions in Beverly, Massachusetts is seeking a Product Marketing Manager to lead the marketing of CellarioOS and DIY Automation solutions. The role involves defining customer personas, executing go-to-market strategies, and collaborating with product management and sales teams. Candidates should have 5+ years in product marketing, strong knowledge of lab automation, and a relevant degree. The position offers opportunities to engage with customers and drive demand in the life sciences automation market.