Senior PMM: Healthcare AdTech & MediaOS

IQVIA; Wayne (PA); On-site; USD 98,500 - 274,400; Full time

Job summary

A leading global healthcare company is seeking a Sr. Product Marketing Manager to lead the marketing strategy for its healthcare media platform. The ideal candidate will have extensive knowledge in AdTech, healthcare marketing, and strategic planning. Responsibilities include developing go-to-market strategies, crafting product messaging, and collaborating across teams. This full-time position offers a base pay range of $98,500.00 to $274,400.00, depending on qualifications and experience.

Qualifications

• 6-8 years of product marketing and/or strategy experience, preferably in AdTech, MarTech, or digital media.
• Deep understanding of ad tech and media buying.
• Proven experience developing pricing and packaging frameworks.

Responsibilities

• Develop and execute go-to-market plans for new and existing products.
• Craft clear, differentiated product messaging tailored to healthcare marketers.
• Conduct market analysis to understand trends and competitor offerings.

Skills

Healthcare marketing knowledge

AdTech and MarTech experience

Communication skills

Analytical mindset

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, or related field

Job description

A leading global healthcare company is seeking a Sr. Product Marketing Manager to lead the marketing strategy for its healthcare media platform. The ideal candidate will have extensive knowledge in AdTech, healthcare marketing, and strategic planning. Responsibilities include developing go-to-market strategies, crafting product messaging, and collaborating across teams. This full-time position offers a base pay range of $98,500.00 to $274,400.00, depending on qualifications and experience.