PMM Lead for AI & Ad Tech (Hybrid)

WebMD, LLC.; Newark (NJ); Hybrid; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan with employer?"

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter and/or Transit Benefits

Job summary

Medscape, a division of WebMD, seeks a Sr. Manager, Product Marketing to lead GTM strategy for Medscape AI and ad tech offerings.

You will translate platform capabilities into sellable solutions and drive revenue with Sales, Product, Production, Client Services, and Marketing Solutions. You will also drive alignment between Medscape and PulsePoint, develop unified product narratives, and optimize cross-functional workflows to deliver on strategic goals.

Qualifications

• Bachelor’s degree (or equivalent) with 5+ years in product marketing or digital strategy in ad tech.
• Ability to explain ad tech capabilities in client-ready terms.
• Experience marketing or launching AI-enabled or data-driven products.
• Proven track record managing product rollouts and leading cross-functional teams from alignment through post-launch analysis.
• Strong communication and presentation skills; proficient in Excel and familiar with Tableau and ad tech platforms.
• Familiarity with generative AI tools such as ChatGPT, Claude, Copilot, or Gemini.

Responsibilities

• Own product marketing for Medscape AI, including GTM strategy, positioning, messaging, sales enablement, and lifecycle management.
• Lead go-to-market for ad tech products, including launches, packaging, and positioning across audience, targeting, programmatic, and measurement.
• Communicate value proposition to GTM teams with effective sales materials and assets.
• Serve as primary marketing liaison with Product, Editorial, Ad Operations, and Implementation teams through concept to launch.
• Drive integration of Medscape and PulsePoint with unified product narratives and packaging.

Skills

Ad tech knowledge

AI-enabled products

Product rollouts

Cross-functional workflows

Communication skills

Excel proficiency

Tableau familiarity

Generative AI tools

Education

Bachelor’s degree in related field

Tools

Tableau

Excel

Ad Servers

DMP/DSP/SSP

Job description

Medscape, a division of WebMD, seeks a Sr. Manager, Product Marketing to lead GTM strategy for Medscape AI and ad tech offerings.

You will translate platform capabilities into sellable solutions and drive revenue with Sales, Product, Production, Client Services, and Marketing Solutions. You will also drive alignment between Medscape and PulsePoint, develop unified product narratives, and optimize cross-functional workflows to deliver on strategic goals.