Senior PM: Personalization & Experimentation (Remote)

2U; Crystal City (TX); Hybrid; USD 143,100 - 163,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life insurance

Free snacks and drinks in-office

Generous paid holidays and leave policies

Job summary

2U in Crystal City is hiring a Product Manager responsible for optimizing personalization and conversion journeys on the edX Marketplace. This role merges product, data science, UX, and marketing to create intelligent, personalized experiences that enhance user engagement. Applicants need 2-5 years of product management experience with a strong focus on recommendations, A/B testing, and cross-functional collaboration. Comprehensive benefits include medical, dental, 401(k), and unlimited PTO.

Qualifications

• 2–5 years of product management experience focused on personalization and conversion optimization.
• Strong understanding of A/B testing and how to design effective experiments.
• Excellent communication skills with cross-functional teams.

Responsibilities

• Own the edX.org personalization and journey optimization product roadmap.
• Define strategies using learner behavioral data for relevant experiences.
• Lead initiatives to improve mid-funnel conversion rates.

Skills

Product management experience

Personalization and recommendations

A/B testing and experimentation

Data-driven thinking

Cross-functional collaboration

Tools

Optimizely

Amplitude

Segment

Job description

2U in Crystal City is hiring a Product Manager responsible for optimizing personalization and conversion journeys on the edX Marketplace. This role merges product, data science, UX, and marketing to create intelligent, personalized experiences that enhance user engagement. Applicants need 2-5 years of product management experience with a strong focus on recommendations, A/B testing, and cross-functional collaboration. Comprehensive benefits include medical, dental, 401(k), and unlimited PTO.