Senior PM, New Verticals Leader — Equity & Flexible PTO

Baselayer; San Francisco (CA); Hybrid; USD 210,000 - 290,000; Full time

Benefits offered by this job

Flexible PTO

Health, dental & vision covered

401(k) with company match

HSA contributions

Equity

Gym stipend

SF office-based collaboration

Job summary

Baselayer, based in San Francisco, seeks its first dedicated Sr. Product Manager to own creation, design, and scoping of new products that extend Baselayer beyond finance into new verticals.

You will write specs, draw wireframes, partner with design, and sit in engineering standups while owning the existing product surface and roadmaps. This is hands-on with founder-level urgency and ownership.

Qualifications

• 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue.
• Track record working closely with senior engineering leadership as a true thought partner, not a ticket-writer.
• Strong written communication; you write specs, briefs, and one-pagers that move decisions forward without a meeting.
• Strong opinions on UX and product craft, with the ability to defend them and the humility to update them.
• Operates with founder-level ownership and urgency; you don’t wait to be told what’s broken.
• Comfortable with technical concepts and architecture discussions without needing to write code yourself.

Responsibilities

• Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec.
• Translate market opportunity into product requirements, including target user, core workflows, success metrics, and out-of-scope items.
• Produce PRDs, one-pagers, wireframes, decision logs, and launch criteria.
• Own the “what” and the “why” so eng and design can own the “how”.

Skills

Product management

Technical fluency

UX design critique

Ownership mindset

Written communication

Stakeholder collaboration

Tools

Wireframing

Specification writing

Job description

Baselayer, based in San Francisco, seeks its first dedicated Sr. Product Manager to own creation, design, and scoping of new products that extend Baselayer beyond finance into new verticals.

You will write specs, draw wireframes, partner with design, and sit in engineering standups while owning the existing product surface and roadmaps. This is hands-on with founder-level urgency and ownership.