Senior Planner, Wholesale & DTC

Purple-Brand; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Paid Time Off

Professional development

Employee discount

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid family leave

Job summary

PURPLE, founded in 2017, blends denim, industrial design, streetwear, and luxury fashion to offer men’s denim and luxury basics. This on-site New York role reports to the CEO and owns financial and inventory planning across Wholesale and DTC, turning targets into merchandise plans and driving deployment.

As a build role, you'll establish the planning function and partner daily with Finance, Merchandising, Sales, and channel leadership to ensure cohesive, data-driven inventory strategies across

Qualifications

• 7+ years in merchandise or financial planning at a fashion or apparel brand, with wholesale and DTC exposure.
• Fluent in retail math, forecasting, OTB, WOS, and turn.
• Experience building planning processes from scratch and aligning plans to SKU level.

Responsibilities

• The 12-month sales, margin, and inventory plan — top-down targets reconciled against bottom-up forecasts with monthly and weekly reforecasts.
• Seasonal OTB across channels, managing WOS, turn, ATS, and receipt flow against investment targets.
• Seasonal planning with Merchandising — investment levels, assortment architecture, SKU depth and breadth.
• Translate demand signals and in-season performance into inventory plans, allocation, and replenishment.
• Early calls on inventory risk — excess, aged, shortages, sell-off and corrective actions.
• Variance analysis and gross margin adjustments with clear risks, opportunities, and recommendations.

Skills

Forecasting

Merchandise planning

Retail math

Turns analysis

SKU planning

Analytical thinking

Tools

Excel

NetSuite

Shopify

SkyPad

Power BI

Job description

Since our inception in 2017, PURPLE has been on a mission to redefine denim culture. Blending industrial design, streetwear, and luxury fashion, we've curated a collection of men’s denim and luxury basics that transcend trends. At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.

We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company strong and successful.

Reporting directly to the CEO, you'll own financial and inventory planning across Wholesale and DTC, turning company targets into merchandise plans and driving how inventory gets deployed across the business. This is a build role: you'll establish the planning function and partner daily with Finance, Merchandising, Sales, and channel leadership.

Responsibilities:

• The 12-month sales, margin, and inventory plan — top-down targets reconciled against bottom-up forecasts, with monthly and weekly reforecasts against trend
• Seasonal OTB across both channels, managing WOS, turn, ATS, and receipt flow against investment targets
• Seasonal planning with Merchandising — investment levels, assortment architecture, SKU depth and breadth — plus post-season hindsight on sell-through, margin, and forecast accuracy
• Translating demand signals and in-season performance from Wholesale and DTC leaders into inventory plans, allocation, and replenishment
• Early calls on inventory risk — excess, aged, shortages, sell-off — and the actions that resolve them
• Variance analysis and gross margin adjustments (transfers, RTVs, shrink, promotions, discounts), with clear risks, opportunities, and recommendations to leadership

Skills and Qualifications:

• 7+ years in merchandise or financial planning at a fashion or apparel brand, with both wholesale and DTC exposure
• Fluent in retail math, forecasting, OTB, WOS, and turn
• Advanced Excel; hands-on with NetSuite, Shopify, SkyPad, and Power BI
• Turns analysis into a recommendation someone can act on
• Comfortable building process from scratch and moving between the plan on a page and the SKU underneath it

Benefits:

• Paid Time Off (vacation and sick days).
• Opportunities for professional development and career growth.
• Supportive and collaborative work environment.
• Amazing employee discount.
• Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, basic life insurance, disability insurance and paid family leave.

Purple is growing fast, and this role sits at the center of how that growth gets planned and funded.

Please note this job is located in our New York office and is expected to be performed on-site.

We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted. We are an equal opportunity employer; all employment is decided on the basis of qualifications and business needs.