Senior Performance Marketing Specialist

SpotDraft; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

SpotDraft is seeking a hands-on Senior Performance Marketing Specialist to own paid acquisition across search, social, and emerging channels, with a sharp focus on pipeline and revenue impact.

You will leverage AI-first workflows, automate reporting, and run structured experiments to optimize attribution and full-funnel performance.

Join a fast-moving team that values bold experimentation and delivering measurable growth in a complex enterprise market.

Qualifications

• 3–5 years of hands-on paid acquisition experience in B2B SaaS or enterprise settings.
• Proven multi-channel performance across search and social channels that drives pipeline.
• Experience using AI tools to accelerate research, analysis, and execution.
• Strong capability with attribution models and funnel reporting.
• Comfortable building acquisition playbooks and working in fast-paced environments.

Responsibilities

• Own end-to-end strategy and optimization of paid search campaigns (Google/Bing) and LinkedIn ads.
• Design and implement AI-driven automation for reporting, copy, keyword discovery, and anomaly detection.
• Plan budgets and experiments across emerging ad surfaces including AI-native channels.
• Run disciplined testing and collaborate with Marketing Operations for reliable attribution and full-funnel insights.

Skills

Paid acquisition

Multi-channel

AI fluency

Analytical rigor

Execution mindset

Tools

n8n

Make

Zapier

HubSpot

Job description

About the Role

SpotDraft is looking for a hands‑on Senior Performance Marketing Specialist to own and scale paid acquisition across search, social, and emerging channels, with a sharp focus on qualified pipeline, acquisition efficiency, and revenue impact.

We want an analytical operator with an AI‑first mindset who combines deep performance marketing fundamentals with modern AI tools and automated workflows to build lean, fast, and scalable acquisition engines.

What You’ll Do

• Scale Core Acquisition Channels: Lead the end-to-end strategy, execution, and ongoing optimization of Google and Bing search campaigns, alongside LinkedIn paid social programs that target legal ops, procurement, and enterprise buyers.
• Build AI and Automation Workflows: Eliminate operational drag by using LLMs, APIs, and no-code tools like Zapier, Make, or n8n to automate recurring reporting, ad copy generation, keyword discovery, and anomaly detection.
• Pioneer Emerging Ad Surfaces: Plan media budgets dynamically across high-performing channels, while actively designing structured experiments on emerging AI-native advertising platforms such as ChatGPT ads.
• Drive Experimentation and Funnel Attribution: Execute a disciplined testing roadmap across ad creatives, bidding strategies, and dedicated landing pages, while partnering closely with Marketing Operations to safeguard reliable attribution and full‑funnel reporting.

What We’re Looking For

• 3–5 years of hands‑on paid acquisition experience, with a strong preference for candidates from B2B SaaS or complex enterprise environments.
• Proven multi‑channel expertise: Demonstrated success managing high‑intent Google Search campaigns and full‑funnel LinkedIn Ads aimed at driving pipeline and revenue rather than vanity engagement.
• Practical AI fluency: A verifiable habit of integrating tools like ChatGPT and Claude into daily workflows to accelerate campaign research, analysis, and execution.
• Strong analytical rigor: Highly comfortable working with marketing attribution models, pipeline conversion metrics, and spreadsheet modeling to make data‑backed budget decisions.
• High execution agency: Comfortable working in fast-moving environments, building acquisition playbooks from scratch, and independently driving initiatives from concept to launch.
• Bonus Points: Hands‑on experience with workflow automation tools like n8n, Make, or Zapier, alongside familiarity with HubSpot and the legal technology ecosystem.

Why SpotDraft?

• Brilliant teammates—Work with some of the sharpest minds in legal tech.
• Expand your network—Interact with top founders, investors, and industry leaders.
• Real impact—Take ownership of projects and see your work in action.
• Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

Our Core Values

• Our business is to delight Customers
• Be Transparent. Be Direct
• Be Audacious
• Outcomes over everything else
• Elevate each other
• Be Passionate. Take Ownership.
• Be 1% better every day

All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.

*SpotDraft is an equal‑opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status