Senior Performance Marketing Specialist

MeshyAI; United States; Hybrid; USD 60,000 - 100,000; Full time

Job summary

An innovative firm in the AI and 3D industry is seeking a Senior Performance Marketing Specialist to drive user acquisition through data-driven advertising strategies. This role offers the chance to work with a talented team, developing and optimizing campaigns across major platforms like Google and Facebook. With a focus on creativity and collaboration, you'll analyze performance metrics to maximize ROI and contribute to the company's growth. Enjoy a flexible work environment and opportunities for professional development while being part of a culture that values innovation and creativity.

Benefits

Competitive salary

Equity

Benefits package

Flexible work environment

Opportunities for professional growth

Inclusive culture

Qualifications

• Hands-on expertise in performance marketing and data analysis.
• Ability to create impactful campaigns that drive user acquisition.

Responsibilities

• Develop and execute performance marketing strategies across key platforms.
• Monitor and optimize campaign performance metrics to ensure budget efficiency.

Skills

Basic image and video editing skills

Analytical skills

Familiarity with A/B testing

Tools

Google Analytics

Ads Manager

Canva

Adobe Photoshop

Premiere Pro

Job description

Headquartered in the Silicon Valley, Meshy is the leading 3D generative AI company on a mission to Unleash 3D Creativity. Meshy makes it effortless for both professional artists and hobbyists to create unique 3D assets—turning text and images into stunning 3D models in just minutes. What once took weeks and $1,000 now takes 2 minutes and $1.

Our global team of 50 experts in computer graphics, AI, and art includes alumni from MIT, Stanford, Berkeley, as well as veterans from Nvidia and Microsoft. With 2.5 million users, Meshy is trusted by Activision, Meta, Supercell, Sega, Snap, and backed by top venture capital firms like Sequoia and GGV.

• No. 1 popularity, among 3D AI tools, according to A16Z games,
• No. 1 website traffic, among 3D AI tools, according to SimilarWeb (2M monthly visits),
• Leading 3D foundation model, delighted texture & fine geometry,
• $52M funding by Top VCs,
• 2.5M users & 20M models generated!

Ethan Yuanming Hu serves as the founder and CEO. Ethan obtained his Ph.D. in graphics and AI from MIT, where he developed the Taichi GPU programming language (27K stars on GitHub, used by 300+ institutes). His Ph.D. thesis received an honorable mention at SIGGRAPH 2022 Outstanding Doctoral Dissertation Award, and his research has been cited over 2700 times. His favorite animal is the llama.

Job Overview

We are seeking a results-driven Senior Performance Marketing Specialist to join the Meshy.ai team and help accelerate our global growth through data-driven advertising strategies. In this role, you will manage and optimize paid media campaigns across key platforms, test and refine creatives and targeting, and ensure measurable ROI. The ideal candidate has hands-on expertise in performance marketing, a keen eye for data analysis, and a passion for creating impactful campaigns that drive user acquisition and revenue growth in the gaming and 3D industries.

Key Responsibilities

1. Develop and execute performance marketing strategies across Google, Facebook, TikTok, and other platforms to achieve user acquisition and ROI goals.
2. Identify growth opportunities and prioritize channels based on performance and company objectives.
3. Create, manage, and test ad creatives, including messaging, visuals, and formats, to optimize engagement and conversions.
4. Conduct A/B testing on both creative and audience segments to refine strategies and improve results.
5. Be hands-on in producing basic ad creatives when needed, working closely with designers for more complex projects.
6. Monitor, analyze, and optimize campaign performance metrics (CPC, CPA, ROAS, etc.) to ensure efficient use of budgets.
7. Use data insights to make informed decisions on campaign adjustments and scaling.
8. Maintain a strong understanding of platform trends and algorithm updates to maximize returns.

Requirements

• Skills:
  • Basic image and video editing skills using tools like Canva, Adobe Photoshop, or Premiere Pro.
  • Strong analytical skills with experience in tools like Google Analytics and Ads Manager.
  • Familiarity with A/B testing and audience segmentation.
• Soft Skills:
  • Self-driven and results-oriented, with excellent organizational skills.
  • Clear communication and a collaborative approach to working with cross-functional teams.

Why Join Meshy?

Competitive salary, equity, and benefits package.

Opportunity to work with a talented and passionate team at the forefront of AI and 3D technology.

Flexible work environment, with options for remote and on-site work.

Opportunities for fast professional growth and development.

An inclusive culture that values creativity, innovation, and collaboration.

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