Senior Performance Marketing Manager, Project Kuiper, North America B2C

Amazon; New York (NY); On-site; USD 128,000 - 213,000; Full time

Job summary

Join an innovative initiative aimed at bridging the digital divide through satellite technology. As a Senior Performance Marketing Manager, you will spearhead the marketing strategy for Amazon's Project Kuiper, focusing on enhancing customer experience and driving performance across various channels. This role requires a data-driven mindset and a passion for optimizing campaigns to reach underserved communities. Collaborate with diverse teams to implement automated marketing solutions and contribute to a mission that impacts lives globally. If you are a self-starter with a knack for performance marketing, this is your chance to make a difference in the world of broadband access.

Benefits

Medical benefits

401(k) plan

Equity options

Flexible working hours

Employee discounts

Qualifications

• 5+ years of marketing experience with a focus on performance.
• Proficient in data analysis and metrics to drive improvements.

Responsibilities

• Lead performance marketing campaigns for Project Kuiper's B2C business.
• Conduct detailed analysis and optimize marketing strategies.

Skills

Data-driven decision making

Performance marketing

Campaign optimization

Customer experience improvement

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Tableau

SQL

Job description

Senior Performance Marketing Manager, Project Kuiper, North America B2C

Project Kuiper is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Project Kuiper will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.

Project Kuiper is looking for a talented Senior Performance Marketing Manager to lead Amazon Owned & Operated (O&O) channels. This role is responsible for developing the B2C performance marketing strategy, launching campaigns, and optimizing performance across all Amazon O&O channels. We are looking for someone data-driven with a relentless focus on delighting customers and improving performance. The ideal candidate is a self-starter with expertise in Amazon O&O marketing channels such as product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements. You will lead automated marketing channels and drive website traffic, maximize gross adds, and improve the customer experience. You will test, build, automate, and scale O&O marketing initiatives. In this role, you will work with a range of technical and non-technical teams to build automated marketing technology, assess marketing capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals, while also innovating and finding efficiencies through the development and management of a multi-year strategy and roadmap.

Key job responsibilities

1. Lead the strategy, design, and execution of local performance campaigns and ongoing management of O&O traffic channels for Project Kuiper’s B2C business in the US, Canada, and Mexico.
2. Optimize subscriber acquisition across product pages, homepage, email, push notifications, onsite search, as well as other Amazon O&O video, audio, and display ad placements.
3. Apply deep and wide functional expertise to develop channel strategies and testing/experimentation plans. Create successful innovations in North America that can be adopted and scaled across other regions.
4. Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance. Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making.
5. Champion automation, attribution measurement and scaled solutions, by influencing prioritization in tech roadmaps.
6. Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your area.

Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

BASIC QUALIFICATIONS

1. 5+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
4. Experience building, executing and scaling cross-functional marketing programs.

PREFERRED QUALIFICATIONS

1. Experience using any of SQL or other analytical tools for conducting data analysis.
2. Experience with customer segmentation, profiling, and targeting.
3. 6+ years of experience in technology, media, or telecommunications; satellite internet; or subscription service.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit here.

Posted: November 1, 2024 (Updated 1 day ago)