Senior Performance Marketing Manager (m/f/d)

Raisin; Berlin (NH); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Employee development budget

Flexible working hours and home office

30 vacation days

Pension scheme

Job summary

Raisin is a leading FinTech platform connecting consumers with banks in the EU, UK and US, delivering better interest rates and diversified refinancing. We seek a Senior Performance Marketing Manager to drive international campaigns, optimize conversion rates, and leverage AI to automate campaign management.

You will own high-impact, cross-functional initiatives across markets, languages, and products, collaborating with Marketing leaders to deliver growth and measurable results.

Qualifications

• 3 to 5+ years in performance marketing, with proven campaigns.
• International experience across markets and languages.
• Practical use of AI, building AI gems or agents.
• Excellent knowledge of ad platforms (Google, Microsoft, Apple Search Ads).
• Strong analytics and stakeholder communication.
• Strategic thinker with customer segmentation know-how.

Responsibilities

• Lead, plan, and execute performance marketing campaigns across international markets.
• Drive channels to support the complete funnel with efficient CPA.
• Leverage AI to automate and optimize campaign management.
• Develop strategies for existing channels and test new media opportunities.
• Collaborate with Marketing leaders to oversee media planning and measurement.
• Present campaign results and insights to stakeholders up to executive leadership.

Skills

Performance marketing

International experience

AI in marketing

Google Ads

Microsoft Advertising

Social Ads

Data analysis

Strategic thinking

Customer segmentation

Project management

Tools

Google Tag Manager

Looker

Adjust

Job description

Raisin is the world’s leading platform for savings and investment products. Founded in 2012, theFinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global 160 trillion euro market.

Raisin currently employs more than 800 people from over 75 countries worldwide. Today, the platform holds over 80 billion euros in assets frommore than one million investors which have accrued over 5 billion euros in returns.

TeamEmbedded directly within our PPC team, this role drives customer acquisition across key online channels including SEA, Display, App campaigns, and Native Ads. Beyond core performance marketing, you will take full ownership of high-impact, cross-functional initiatives that bridge the Marketing department with broader company-wide teams.

Your Responsibilities

As a Senior Performance Marketing Manager, you will play a crucial role in developing and implementing high-impact marketing campaigns across all our international markets, covering various languages and products. From inception to execution, you will be responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates.

That means:

• Lead, plan, and execute compelling performance marketing campaigns to increase conversion rates and enhance brand awareness in alignment with our targets.
• Drive performance marketing channels to effectively support the complete consumer funnel, ensuring efficient CPA within allocated budgets. Still you are always welcome to identify opportunities to scale further, challenging the status quo and budget restrictions.
• Leverage AI to further automate and optimise campaign management, embracing new opportunities coming up.
• Develop strategies for existing channels and explore new opportunities for media testing to optimise lead quality.
• Collaborate with Marketing leaders to oversee media planning, asset development, implementation, measurement, and reporting for Performance Marketing efforts.
• Confidently present campaign strategies, results, and actionable insights to stakeholders at all levels of the business, up to executive leadership.

What distinguishes this position?

This role offers the opportunity to see the direct impact of your work on the team's processes and the results we achieve. At Raisin, we value teamwork, enjoyment, and personal development, fostering an open and appreciative feedback culture.

Your Profile

• 3 to 5+ years experience in performance marketing.
• Proven track record of delivering impactful performance marketing strategies, campaigns, and optimisations, with the ideal candidate having worked in an agency setting.
• Proven international experience.
• An absolute must is the practical use of AI, specifically building gems or AI agents.
• Excellent knowledge of the ad platforms and networks, Google (Search, Display, App and Performance Max), Microsoft Advertising (Search, MSAN), Apple Search Ads.
• Good knowledge of other ad platforms and networks, including Social Ads (e.g. Meta, LinkedIn, Reddit) and Native Ads (e.g. Outbrain).
• Strong analytical skills, with the ability to derive actionable insights from data and effectively communicate them to diverse stakeholders.
• Demonstrated strategic thinking, translating quantitative and qualitative data into effective marketing strategies.
• Solid understanding of customer segmentation and its application in media planning, buying, and campaign development.
• Ability to thrive in a fast-paced, results-oriented environment and manage multiple projects effectively.
• Exceptional organisational skills, attention to detail, and a sense of urgency and follow-through.
• Excellent written and verbal communication skills.
• A team player with the ability to work autonomously and take ownership.

Nice to have

• Additional technical experience with tracking technology (e.g., Google Tag Manager, Adjust or other marketing-related tools).
• Familiarity with Google Looker as a business intelligence platform.

Join our mission, join our team – and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 75 different nationalities.

As part of our team, you will benefit from:

• Employee Development Budget of €2,000 and four full training days per year.
• Flexible working hours, home office and 30 vacation days.
• A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
• Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than €20 per month.
• Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
• Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
• Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
• You are moving from another country or city to join us? We may support your relocation.

Raisin Applicant Privacy Policy

We value diversity and the unique experiences each individual brings. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply.

We are an equal opportunity employer and are committed to creating an inclusive environment for everyone, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.