Senior Performance Marketing Manager

wfclainc; Santa Monica (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully funded comprehensive medical, d 

401K plan

Flexible PTO policy

Paid Parental Leave

Cell Phone R

Job summary

Angel City FC is seeking a highly analytical Senior Performance Marketing Manager to own paid media strategy, execution, and optimization to drive ticketing and eCommerce revenue. You will manage a major media budget and collaborate with external agencies for social, search, programmatic, and OOH campaigns, while seeking scalable opportunities to hit ambitious revenue goals.

The role emphasizes end-to-end paid media strategy, cross-channel orchestration, and agile pivots based on data.

Qualifications

• 5–7+ years in performance marketing.
• Experience with paid social, SEM, display, and OOH.
• Proven self-starter with autonomous work style.
• Strong data-driven, CRO, A/B testing experience.

Responsibilities

• Lead agency/vendor management for Meta, Google, programmatic, and display, ensuring optimal ROAS.
• Oversee omnichannel execution including LinkedIn and emerging channels like Snapchat.
• Direct OOH relationships, contract negotiations, and inventory management.
• Design and optimize campaigns with testing frameworks and performance-driven briefs.

Skills

Performance marketing

Analytics

Campaign optimization

Autonomy

Cross-channel

Tools

Google Analytics 4

Google Tag Manager

Meta Business Manager

HubSpot

Looker Studio

Asana

Job description

At Angel City FC, we are building a world-class organization that uses sport to drive equity. One of the most valuable women's sports teams in the world, we are redefining how sport, entertainment, and purpose intersect.

Our vision is to create engaging and unique experiences that bring our mission to life while building a sustainable, high-growth business. We lead with passion, innovation, and a commitment to doing things differently.

We are stronger together, have more impact together, and have more fun together.

Role Overview

Angel City FC is seeking a highly analytical, growth-minded Senior Performance Marketing Manager to own the strategy, execution, and optimization of our paid media portfolio. This role is directly responsible for driving ticketing and eCommerce revenue, maximizing ROAS, and scaling our digital and physical footprint.

As a proactive self-starter, you will manage a significant media budget, overseeing our primary digital media agency for paid social, search, programmatic, and display networks, while directly managing external vendors for a robust Out-of-Home (OOH) footprint and key contractual media flights. We are looking for an agile marketer who doesn't just manage campaigns but actively uncovers new opportunities to scale, moving comfortably between data analysis and strategic pivots to hit our ambitious revenue goals.

Responsibilities

Agency, Vendor & Channel Management

• Main Agency Oversight: Lead day-to-day communication and strategic direction for our primary media agency, holding them accountable for performance across Meta (Paid Social & Display), Google (Search, YouTube & Display), and programmatic media.
• Omnichannel Execution: Manage and optimize additional digital media streams including B2B/premium ticketing campaigns on LinkedIn, and proactively lay the groundwork to pilot and launch emerging performance channels (e.g., Snapchat).
• Direct OOH Operations: Directly manage relationships, contract negotiations, and inventory with multiple traditional and non-traditional vendors for Out-of-Home (OOH) campaigns, including traditional billboards, wild postings, and grassroots placements.
• Contractual Media Flights: Oversee the execution, scheduling, and performance tracking of high-stakes contractual media partnerships (e.g., iHeartRadio), ensuring 100% fulfillment and optimal impact.

Strategy, Scale & Agility

• Full-Funnel Paid Strategy: Steer the end-to-end strategy for all paid channels to aggressively drive revenue across ticketing (season tickets, single games) and eCommerce merchandise sales.
• Proactive Optimization: Actively identify market opportunities to scale campaigns, test new audiences, and pivot media strategies mid-flight when necessary to maintain trajectory toward revenue targets.
• Asset & Creative Orchestration: Partner closely with the internal creative team to brief, order, and traffic the assets needed to fuel diverse media flights and optimization tests.
• Campaign Operations: Manage performance marketing calendars and production pipelines using Asana to ensure flawless campaign launches and asset deliveries.

Analytics, Budgeting & Insights

• Budget & ROAS Efficiency: Manage allocations across our media portfolio, continuously auditing performance and dynamically shifting capital to the highest-performing channels.
• Data-Driven Insights: Deliver weekly, monthly, and seasonal reporting that translates complex data into actionable insights for executive leadership.
• Testing Frameworks: Design and execute continuous conversion rate optimization (CRO), A/B testing, and multivariate testing across ad creative, copy, audiences, and landing pages.

Requirements

• Experience: 5-7+ years of dedicated performance marketing experience, ideally within sports, entertainment, live events, agency settings, or a fast-paced eCommerce brand.
• Channel Expertise: Proven track record of managing paid media budgets across Paid Social (Meta, TikTok, LinkedIn, Snap), Search/SEM, Display networks, and physical Out-of-Home (OOH) media.
• Mindset: A fiercely analytical, data-driven mindset with a proven history of converting raw data into scalable growth strategy.
• Ownership: A proven self-starter who operates with a high degree of autonomy, takes immediate ownership of goals, and is comfortable adjusting strategies dynamically to solve complex puzzles.
• Technical Toolkit: Advanced proficiency with Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.
• Creative Intuition: Strong ability to write high-converting ad copy and provide clear, performance-minded creative direction to design teams.
• Agility: A proactive collaborator who thrives in a fast-paced environment and is capable of working flexible hours (including select nights and weekends) aligned with the ACFC match schedule.

ACFC Perks & Benefits

• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Flexible PTO policy
• Paid Parental Leave
• Cell Phone R