Senior Manager, Growth Marketing

Gotham FC; Jersey City (NJ); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental & Vision plans

Employee-funded 401(k) option

Hybrid/remote work options

Job summary

Gotham FC in Jersey City, NJ, seeks a Senior Manager of Growth Marketing to lead strategy, execution, and optimization of initiatives to drive ticket sales and revenue for the 2028 season and beyond. This role reports to the Director of Growth & Retention and partners with ticketing, analytics, content, and brand teams to deliver measurable impact.

The ideal candidate will own paid media across social, search, and display, manage budgets, develop scalable fan journeys, and build

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media, or related field.
• 5-7 years of growth/digital/performance marketing experience in consumer-facing industry.
• Proven experience managing paid media budgets with measurable growth.
• Strong understanding of paid media strategy, attribution, and performance measurement.
• Experience managing external agencies and cross-functional stakeholders.
• Analytical skills to interpret data, identify trends, and translate insights into strategy.
• Comfort in fast-paced environments with ambitious goals.
• Roadmaps and playbooks built from scratch are a plus.
• Experience in ticketing, sports, entertainment, or live events is a strong plus.
• Passion for storytelling, fan engagement, and growing women’s sports.

Responsibilities

• Lead paid media strategy and performance across social, search, display, and emerging platforms.
• Manage and allocate media budgets across channels based on performance.
• Optimize campaigns to drive ticket sales, lead generation, and fan acquisition.
• Own website/landing page roadmap to support performance with other marketing plans.
• Develop A/B tests to optimize website performance for ticket sales and leads.
• Monitor site performance weekly and provide actionable insights.
• Manage relationships with external media agencies for performance improvements.
• Align media strategy with Ticketing Plans and analytics teams.
• Build scalable, automated fan journeys from awareness to first purchase and loyalty.
• Translate insights into action and adjust media mix and pacing as needed.
• Own the single-game offer roadmap and coordinate with content/design to bring offers to life.
• Define and report on core KPIs like CPA, ticket revenue, ROAS.
• Collaborate with Content & Creative to brief and develop high-performing assets.
• Develop performance marketing briefs and work with partnerships to integrate sponsors.

Skills

Growth marketing

Paid media

Analytics

Leadership

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Job description

NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ. At Gotham FC, we don’t just play soccer; we set trends, challenge the status quo, and lead with bold creativity. While our roots are grounded in the tradition of the beautiful game, everything else about us is fiercely original. We’re here to redefine expectations, break boundaries, and build something that hasn’t been done before. If you’re ready to push the limits and make an impact, you belong at Gotham FC.

Senior Manager of Growth Marketing

Will lead the strategy, execution, and optimization of initiatives to drive revenue and ticket sales across the club, with a sharp focus on supporting ticket sales for the 2028 season and beyond at Etihad Park. Reporting to the Director of Growth & Retention, this role is responsible for accelerating ticket sales and expanding the fan base through data-driven, full-funnel marketing strategies. This leader will own performance marketing and growth efforts, partnering cross-functionally with the ticketing, business strategy & analytics, content, and brand teams to deliver measurable business impact.

Key Responsibilities

• Lead paid media strategy and performance across social, search, display, and emerging platforms, driving efficient revenue growth and measurable incrementality
• Manage and allocate media budgets across channels based on performance and business priorities
• Optimize campaigns to drive ticket sales, lead generation, and fan acquisition at efficient CAC / ROAS
• Own website / landing page roadmap to support performance in tandem with integrated marketing plans
• Develop A/B tests to optimize website performance across ticket sales and lead generation
• Work closely with the Associate Manager, Growth & Retention to monitor site performance on a weekly basis an develop clear, actionable insights & recommendations to improve performance in support of business goals
• Own relationships with external media agencies, ensuring strategic alignment, transparent reporting, and continuous performance improvement tied to ticketing outcomes
• Partner closely with the Ticketing & Business Strategy & Analytics teams to align media strategy and Ticketing Plans (Priority matches, offers, inventory, etc)
• Build scalable, automated fan journeys that move fans from awareness to first purchase, repeat purchase, and long-term loyalty in partnership with Ticketing & BS&A
• Translate insights into action, adjusting media channel mix, pacing, messaging, offers, or other tactics and integrated marketing strategies based on performance
• Own single-game offer roadmap, partnering with Ticketing & Business Analytics to align strategy against goals. Work cross-functionally with content, design & brand teams to bring offers to life as needed
• Define & report on core KPIs, including CPA, ticket revenue, total ticket volume, ROAS
• Collaborate with Content & Creative to brief & develop high-performing assets to fuel performance channels
• Own the development of performance marketing creative briefs
• Work with Partnerships to integrate sponsors into growth campaigns

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field
• 5-7 years of experience in growth marketing, digital marketing, or performance marketing within a consumer-facing industry
• Proven experience managing paid media budgets with a strong track record of driving measurable growth and revenue outcomes
• Deep understanding of paid media strategy, attribution, and performance measurement
• Experience managing external agencies and cross-functional stakeholders
• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into strategy
• Comfort working in fast-paced environments with ambitious goals
• Comfort building roadmaps and playbooks from scratch
• Strong understanding of or direct experience in ticketing, sports, entertainment, or live event ecosystems is a strong plus
• A passion for storytelling, fan engagement, and growing women’s sports
• Excellent leadership, communication, and collaboration skills

Location

This position is a hybrid position, based at Gotham FC’s business office in Jersey City, New Jersey, with additional remote days. Ability to attend all home games and any mandatory events as necessary. A willingness to travel for other business-related needs, as they arise.

Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

Job type

Full-time/Exempt position

Salary range

$95-120k

Benefits

• Medical, Dental & Vision benefit plans available for Employee and Family, Employee-funded 401(k) option

This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC. This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.

The existence of this job description does not modify the employee’s “at-will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.