Senior Performance Marketer — High-Ticket Offers

High Ticket Solutions; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

High Ticket Solutions (HTS) is seeking an experienced Senior Direct Response Copywriter to join as a Performance Marketer. You will lead strategy and execution across multiple high-ticket partner offers, shaping positioning, messaging, and funnels to drive measurable revenue.

You will work with copywriters, designers, funnel builders, and media buyers to launch and optimize campaigns, ensuring alignment across ads, pages, and follow-up sequences for sustained growth.

Qualifications

• Proven track record in direct-response marketing for high-ticket offers.
• Ability to develop positioning, messaging, and funnels.
• Experience with VSLs, copywriting, and ad campaigns.

Responsibilities

• Lead marketing strategy and execution across multiple high-ticket partner offers.
• Identify target audiences, pain points, and buying motivations to craft compelling offers.
• Coordinate with copywriters, designers, funnel builders, and media buyers to launch and optimize campaigns.
• Review and optimize ads, landing pages, and funnels for consistency with the offer.

Job description

Senior Direct Response Copywriter — High-Ticket Offers

Company: High Ticket Solutions (HTS)

Position: Senior Performance Marketer

Compensation: Performance-Based

High Ticket Solutions (HTS) is a done-for-you sales and marketing agency for high-ticket coaching, consulting, education, and service-based offers. We fund the ad spend, build the marketing, close the leads, and get paid on the back end when our partners make money. That means we only win when the marketing works.

We're looking for an experienced Performance Marketer to help develop, launch, optimize, and scale our partner offers.

We are not looking for someone who only knows how to launch ads, manage tasks, or repeat generic marketing strategies.

We're looking for someone who understands the complete direct-response ecosystem — market research, positioning, offers, messaging, funnels, creative strategy, lead quality, sales performance, and conversion — and can bring all of those pieces together to produce measurable results.

This is a performance-based position. Your success is measured by the quality of the opportunities you create and the revenue your marketing produces — not by the number of tasks you complete.

What You\'ll Work On

You will help lead marketing strategy and execution across multiple high-ticket partner offers.

Your responsibilities may include:

• Conducting market, customer, competitor, and offer research
• Positioning high-ticket offers clearly and competitively
• Developing marketing strategies for new partner launches
• Identifying target audiences, customer avatars, pain points, and buying motivations
• Developing campaign angles, hooks, concepts, and creative directions
• Briefing copywriters, designers, video editors, funnel builders, and media buyers
• Reviewing VSLs, ads, landing pages, funnels, and follow-up campaigns before they go live
• Ensuring consistency between ads, funnels, sales messaging, and the actual offer
• Building launch plans and testing priorities
• Monitoring marketing and funnel performance daily
• Identifying bottlenecks across lead generation, applications, bookings, show rates, and sales
• Using performance data and sales-call feedback to improve campaigns
• Working with founders to uncover stronger proof, positioning, stories, and marketing opportunities
• Presenting new ideas and recommendations to HTS leadership
• Maintaining clear timelines, priorities, updates, and accountability across projects

You\'ll work alongside HTS\'s copywriting, media buying, funnel, creative, video, sales, systems, and operations teams.

What Performance Means at HTS

This is not a position where success is measured by impressions, clicks, or leads alone.

We care about the complete funnel:

Depending on the offer, performance may be evaluated using metrics such as:

• Cost per booked call
• Lead-to-booking rate
• Booking-to-show rate
• Lead quality and sales-call qualification rate
• Close rate
• Customer acquisition cost
• Return on ad spend
• Cash collected
• Campaign profitability
• Speed and quality of testing
• Overall partner growth

A low cost per lead means very little if the leads are unqualified, don\'t attend their calls, or don\'t convert into revenue. If you\'ve only ever been judged on front-end metrics, this role will be a different experience.

How Compensation Works

HTS operates on a performance model with our partners, and this role mirrors that.

Compensation is tied directly to the results of the offers you manage — a share of the revenue or profit generated from the campaigns you lead. As partner offers scale, your earnings scale with them.

We will discuss the exact structure with candidates who advance through the process. If you are looking for a fixed salary with no connection to results, this is not the right fit. If you are confident in your ability to make marketing produce revenue and want to be paid accordingly, this is built for you.

Who We\'re Looking For

You should have proven experience marketing offers that have generated measurable revenue.

We\'re particularly interested in candidates with experience in:

• High-ticket coaching or consulting
• Information products and online education
• Financial or trading education
• Business opportunity offers
• Done-for-you services
• Lead-generation and application funnels
• Founder-led brands
• Direct-response marketing

You should understand concepts such as:

• Market sophistication
• Customer awareness levels
• Customer avatars and buying psychology
• Offer positioning and unique mechanisms
• Big ideas, hooks, and marketing angles
• Creative strategy and creative testing
• Funnel structure and conversion rate optimization
• Lead qualification and application funnels
• Media buying fundamentals (Meta, YouTube, and similar platforms)
• Tracking, attribution, and full-funnel reporting
• Feedback loops between sales calls and marketing

Most importantly, you need to think like an owner.

We don\'t want someone who needs every strategy, angle, and priority handed to them. We want someone who can look at an offer, understand the market, identify what\'s holding performance back, and come back to the team with a plan.

What We Value at HTS

• Ownership — If you commit to a deadline or a number, we expect you to own it.
• Communication — If something changes, communicate early. The team should never have to chase you for an update.
• Speed — We operate quickly and work with partners who want to scale.
• High Standards — "Good enough" isn't our standard.
• Strategic Thinking — We want people who challenge ideas and contribute solutions, not simply complete tasks.
• Reliability — Our marketing, sales, media buying, and launch timelines depend on each other.

We\'re looking for someone who can become a long-term, important member of the HTS marketing team and grow with our partner offers.

If you\'re an exceptional performance marketer who understands how to turn research, positioning, creative, funnels, and data into revenue — and you want to be paid on the results you produce — we\'d like to hear from you.