Senior Oncology Marketing Leader - US & Canada Growth

GE HealthCare; Wisconsin; Hybrid; USD 178,000 - 266,000; Full time

Job summary

GE HealthCare is seeking a Senior Director Marketing - Oncology for the US & Canada region to shape and execute the region’s marketing strategy across the oncology portfolio. The role partners with USCAN commercial/product teams and cross-functional partners to accelerate growth.

The position emphasizes developing campaigns, demand generation, and content to drive adoption of innovations, with KPI tracking and collaboration on global/regional trade shows.

Qualifications

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
• Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.
• Experience developing strong customer-centric value propositions and content.
• Excellent interpersonal and oral and written communications skills.

Responsibilities

• Build and execute the USCAN growth strategy for the Oncology portfolio.
• Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
• Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
• Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
• Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.
• Update and customize developed marketing materials for the USCAN oncology customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
• Collaboratively develop, design and execute highly impactful global and regional trade show experiences.
• Partner with commercial teams on strategic initiatives and targeted plays.
• Establish and Track KPIs; optimize with a lean, outcomes‑based mindset.
• Train commercial teams on Oncology value propositions, competitive insights, and messaging.

Skills

Measurable benefits marketing

Customer-centric value propositions

Interpersonal and written comms

Education

Bachelor's degree in Marketing/related field

MBA or advanced degree in Marketing or related field

Job description

GE HealthCare is seeking a Senior Director Marketing - Oncology for the US & Canada region to shape and execute the region’s marketing strategy across the oncology portfolio. The role partners with USCAN commercial/product teams and cross-functional partners to accelerate growth.

The position emphasizes developing campaigns, demand generation, and content to drive adoption of innovations, with KPI tracking and collaboration on global/regional trade shows.