Senior Paid Social Strategist

Wpp Group; Chicago (IL); On-site; USD 50,000 - 90,000; Full time

Job summary

CMI Media Group in Chicago, IL is seeking a Senior Analyst of Paid Social to lead strategic paid social campaigns for client brands and drive measurable performance across Facebook, Twitter and Instagram. You will engage clients, provide rapid insights, and collaborate across teams to weave social into broader media plans.

You’ll mentor junior staff, own calendar management, and stay ahead of FDA regulations while educating clients on best practices.

Qualifications

• 4+ years of paid social experience with proven results.
• Agency or pharmaceutical background is a plus.
• Strong leadership and mentoring skills.

Responsibilities

• Strategic Leadership: Craft and execute paid social strategies for client brands.
• Client Engagement: Serve as the go-to resource for campaign insights and optimization.
• Platform Mastery: Optimize and test across Facebook, Twitter/X, and Instagram.
• Brand & Audience Insight: Apply understanding of client brands for HCPs and DTC audiences.
• Integrated Approach: Collaborate across teams to integrate social into broader media plans.
• Team Leadership: Lead status meetings, reviews, and mentor junior staff.
• Calendar Ownership: Manage paid social calendar and promotions across channels.
• Education & Innovation:Educate clients on best practices and FDA-related guidelines.
• Analytical Prowess: Use social analytics tools to drive performance.
• Quality Assurance: Ensure error-free ad launches with supervision.

Skills

Paid social

Campaign analytics

Leadership

Cross-functional collaboration

Social platforms

Tools

Facebook Ads

Twitter (X)

Instagram Ads

Job description

CMI Media Group in Chicago, IL is seeking a Senior Analyst of Paid Social to lead strategic paid social campaigns for client brands and drive measurable performance across Facebook, Twitter and Instagram. You will engage clients, provide rapid insights, and collaborate across teams to weave social into broader media plans.

You’ll mentor junior staff, own calendar management, and stay ahead of FDA regulations while educating clients on best practices.