Senior Paid Search Strategy Specialist

Testing Site - JPMC; Wilmington (DE); On-site; USD 90,000 - 130,000; Full time

Job summary

Testing Site - JPMC is seeking a Senior Paid Search Marketing Strategy Associate in Wilmington, DE to drive profitable account growth within the Paid Search channel. This role requires a deep SEM understanding and the ability to analyze data to optimize campaign performance, collaborating with Acquisitions Center of Excellence within Card Services.

The ideal candidate will combine strong analytics with excellent communication to lead and optimize campaigns, present insights to stakeholders, and

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Strong data literacy and ability to derive insights from data.
• Excellent written and verbal communication skills.
• Experience with analytics tools to report performance.

Responsibilities

• Act as a subject matter expert, offering guidance and best practices to improve paid search processes, testing methodologies, data presentation, and campaign results.
• Develop, implement, and manage paid search campaigns, including writing compelling ad copy, to maximize conversion rates.
• Monitor and analyze campaign performance metrics such as CTR, CPC, CPA, and ROI, using analytics tools to track and report on performance.
• Compile, analyze, and report on campaign performance metrics to provide meaningful channel insights to stakeholders.
• Partner with card product teams to align paid search strategies with marketing goals.
• Present campaign performance and strategic insights to key stakeholders effectively.
• Identify, explore, and prioritize new opportunities and strategies.
• Work with internal agencies to strategize and execute campaigns.

Skills

Data analysis

Communication

PPC management

Excel

Tableau

Adobe Analytics

Campaign optimization

Stakeholder presentation

Team collaboration

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Bing Ads

Google Analytics

Adobe Analytics

Tableau

Excel

Job description

Testing Site - JPMC is seeking a Senior Paid Search Marketing Strategy Associate in Wilmington, DE to drive profitable account growth within the Paid Search channel. This role requires a deep SEM understanding and the ability to analyze data to optimize campaign performance, collaborating with Acquisitions Center of Excellence within Card Services.

The ideal candidate will combine strong analytics with excellent communication to lead and optimize campaigns, present insights to stakeholders, and