Senior Paid Search Strategist - Remote, Equity

Tinuiti; Oregon; Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote environment

Healthcare: Medical, Dental, Vision

401(k) match

Job summary

Tinuiti is seeking a Paid Search Senior Strategist to lead portfolio-level Paid Search and Shopping strategy, translating cross-channel insights into executive-ready decisions and guiding substantial budgets with forecast rigor. You will own client narratives, mentor junior talent, and codify scalable playbooks to drive efficient, profitable growth.

Join a team that leverages Bliss Point insights, automation, and data-driven decision making.

Qualifications

• 7–10 years managing large-scale Paid Search/Shopping (>$250K/month) with autonomous client ownership and executive communications.
• Platform fluency with Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tooling for strategy and positioning.
• Measurement/analytics: Advanced Excel/Sheets/PPT; experiment design (sample size/power), forecasting, and financial modeling; GA4 proficiency.
• Automation/AI: Hands-on with value-based bidding, PMax, audiences/signals; workflow automation.
• Communication/leadership: Executive-ready storytelling, expectation setting, and mentorship of P2–P3 talent.
• Certifications: Google Search & Shopping certifications (or in first 60 days).

Responsibilities

• Own client growth agenda: align Paid Search/Shopping strategy to P&L and customer journey; manage trade-offs and executive communications.
• Lead QBRs/steerco updates with clear recommendations and decision thresholds; strengthen senior-client relationships.
• Orchestrate automation and platform strategy and integrate Bliss Point insights into allocation and test plans.
• Direct the insight-to-action engine: define experiments and forecast outcomes; ensure data quality and communicate model caveats.
• Educate clients/teams on measurement strategy; document repeatable frameworks and playbooks.

Skills

Paid search strategy

Shopping campaigns

Executive communication

Forecasting

Automation/AI

Google Ads

SA360/Skai

Google Analytics GA4

Tools

Google Ads

Microsoft Ads

SA360

Skai

Adthena

SpyFu

Auction Insights

GA4

Job description

Tinuiti is seeking a Paid Search Senior Strategist to lead portfolio-level Paid Search and Shopping strategy, translating cross-channel insights into executive-ready decisions and guiding substantial budgets with forecast rigor. You will own client narratives, mentor junior talent, and codify scalable playbooks to drive efficient, profitable growth.

Join a team that leverages Bliss Point insights, automation, and data-driven decision making.