Senior Paid Search Manager (Google App Campaigns)

Dept; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency is seeking a Senior Account Manager, Paid Search, responsible for overseeing client paid search performance and account management. The ideal candidate has over 4 years of experience in paid search, excellent analytical skills, and the ability to drive client performance towards their targets. This role offers a collaborative environment with healthcare benefits and opportunities for personal growth.

Benefits

Healthcare, Dental, and Vision coverage

PTO

Paid Company Holidays

Qualifications

• 4+ years of paid search experience.
• Experience with Google Ads and all network types.
• Strong analytical and reporting skills, proficient in Excel.

Responsibilities

• Oversee paid search performance and client management.
• Drive account strategies to meet efficiency and growth goals.
• Manage client portfolios and ensure performance targets.
• Lead client calls and maintain error-free execution.

Skills

Paid search experience

Analytical skills

Account optimization recommendations

Communication skills

Job description

Overview

Denver CO; Atlanta GA; Chicago IL; Boston MA; Newburyport MA; New York NY; San Diego CA; Los Angeles CA; Salt Lake City UT

About You

The Senior Account Manager, Paid Search is responsible for paid search performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute paid search channel strategy. The Sr Account Manager will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own.

JOB RESPONSIBILITIES

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, Apple Search Ads, etc.
• Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
• Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
• Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
• Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
• Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
• Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
• Owning the relationship between DEPT and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
• Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
• Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

QUALIFICATIONS

• A minimum of 4 years of paid search experience and comfortable with topics such as budgeting, bidding, and testing methodology
• Experience across all Google network types is ideal - display network and search network, inclusive of app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

ADDITIONAL THINGS THAT WILL IMPRESS US

• You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• PTO
• Paid Company Holidays

DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.