Senior Paid Media Manager

Better; New York (NY); Hybrid; USD 160,000 - 185,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

HSA/FSA options

401(k) retirement plan

Flexible PTO and holidays

Remote/hybrid work options

SoFi financial wellbeing platform

Job summary

Better is rebuilding home finance with an AI-native platform, aiming to accelerate loan processes and scale growth. The Senior Paid Media Manager will lead multi-channel campaigns, direct agency partners, and ensure data integrity across attribution and tracking.

With a focus on strategy, optimization, and cross-functional collaboration, this role drives CAC efficiency, budget stewardship, and executive-facing reporting in a fast-paced fintech environment.

Qualifications

• 8+ years of experience in performance marketing with deep expertise in paid media strategy, execution, and optimization
• At least 5 years directly managing Google Search, YouTube, and Meta campaigns
• Proficiency with Google Ads Manager and Meta Ads Manager
• Experience managing large budgets (> $1mm/month) and scaling campaigns across the full funnel
• Strong analytical skills and data-driven decision making
• Excellent cross-functional collaboration and stakeholder management
• Knowledge of attribution modeling and media mix modeling is a plus
• Experience in a fast-paced, high-growth environment; familiarity with AI tools in workflows

Responsibilities

• Lead strategy, planning, and execution of integrated paid media campaigns across search, social, display, video, and affiliate channels
• Manage and mentor internal and agency teams, onboarding and contracting vendors as needed
• Own paid media budget across channels and regions; optimize CAC and spend efficiency
• Reconcile monthly marketing spend and report to Finance and leadership
• Plan and forecast spend and performance by channel to inform budgeting
• Own internal paid media reporting and forward-looking pacing projections
• Provide ad-hoc performance summaries to senior leadership
• Collaborate with Product, Data, and Creative teams on messaging and data infrastructure
• Drive testing, platform innovation, and new partner opportunities in paid media
• Maintain expertise in bidding and signal quality to meet business objectives

Skills

Paid media strategy

Data-driven decisions

Cross-functional collaboration

Agency/vendor management

Tools

Google Ads Manager

Meta Ads Manager

Analytics & tracking tools

Job description

Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds. With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up. The category hasn’t caught up yet. That’s the opportunity.

Why Better. Why Now.

A Better Opportunity

The Senior Paid Media Manager is a strategic leader responsible for overseeing the development, execution, and optimization of multi-channel paid media campaigns that drive measurable business growth. This individual will direct agency and vendor partners and cross‑functional team members, within a matrixed organizational structure, across brand, product, analytics, and finance to ensure marketing investment effectiveness and alignment with business goals. The role also owns the integrity of the marketing data infrastructure, including attribution, tracking, and signal quality, that underpins paid media performance and reporting.

Responsibilities

• Paid Media Strategy & Optimization Direction: Lead the strategy, planning, and execution of integrated paid media campaigns across search, social, display, video, and affiliate channels. Serve as the primary point of contact for auditing campaign structures and directing agency partners, reviewing all optimization recommendations against business standing, pipeline health, and anticipated impact.
• Team & Vendor Leadership: Manage and mentor a high‑performing team and/or external agency partners, setting clear performance expectations and accountability. Own third‑party vendor onboarding and contract negotiations, and monitor vendor performance against agreed targets to determine when relationships should be expanded, restructured, or discontinued.
• Budget Oversight & CAC Management: Own the paid media budget across channels and regions; drive ongoing efficiency in effective Customer Acquisition Cost (eCAC) while balancing spend efficiency against volume and growth targets.
• Finance Reconciliation: Own the monthly reconciliation of marketing spend, ensuring paid media investment is accurately and consistently reported to Finance and other internal stakeholders.
• Spend & Performance Planning: Plan and project spend and performance by channel to inform budget allocation, pacing, and forecasting decisions.
• Performance Analytics & Projections: Own all internal paid media performance reporting and forward‑looking pacing projections, partnering with sales leadership and executive stakeholders to align cross‑channel projections with organizational targets; serve as the single point of contact for performance documents, summaries, and planning materials.
• Ad Hoc Executive Reporting: Respond to ad‑hoc requests from senior leadership, summarizing performance by channel and providing narrative context on the current biddable media landscape.
• Marketing Data Infrastructure & Signal Integrity: Identify and close gaps in marketing data infrastructure, including lead source attribution and platform parameters, partnering with Product & Data teams on MarTech investment. Own the standardization of URL naming conventions and UTM structures, and maintain ongoing oversight of data signal quality across ad platforms and internal reporting systems.
• Cross‑Functional Collaboration: Partner with creative, product, lifecycle, and data teams to align messaging, funnel performance, and data infrastructure needs across paid touchpoints; collaborate closely with the affiliate lead to track overall marketing performance across channels.
• Creative Ownership for Paid: Own the creative strategy for paid media, ensuring a sufficient pipeline of creative assets, formats, and a structured testing roadmap, and partner with creative and agency stakeholders to brief and execute against that roadmap.
• Innovation & Testing: Drive a culture of continuous experimentation; test new platforms, formats, and partners to expand reach and performance.
• Biddable Media Expertise: Bring deep fluency in auction dynamics, signal quality, bidding strategies, and algorithmic optimization to translate business objectives into executable media strategies and realistic performance expectations.

Qualifications

• 8+ years of experience in performance marketing, with deep expertise in paid media strategy, execution, and optimization with at least 5 years directly managing Google Search, YouTube, and Meta campaigns.
• Proficiency with Google Ads Manager, Meta Ads Manager, and relevant analytics and tracking tools.
• Experience managing large budgets (>$1mm/month) and scaling campaigns across the full marketing funnel.
• Experience managing direct reports and/or agency relationships.
• Strong analytical skills with a proven track record of using data to drive media decisions.
• Excellent cross‑functional collaboration and stakeholder management skills.
• Knowledge of attribution modeling, incrementality testing, and media mix modeling a plus.
• Experience in a fast‑paced, high‑growth environment preferred.
• Familiarity with applying AI tools to develop workflows and capabilities that improve efficiency and effectiveness across the department.

Company Benefits

• Comprehensive medical, dental, and vision coverage, plus HSA and FSA options with employer matching contributions
• Pre‑tax Dependent Care FSA, plus commuter benefits with employer matching contributions
• 401(k) retirement savings plan
• Flexible PTO program and company‑paid holidays
• Paid parental leave
• Remote and hybrid work arrangement options [role dependent]
• Discounted pet insurance and additional perks
• PerkSpot employee discount program
• SoFi financial wellbeing platform with 1:1 advice
• Employee assistance program supporting mental and emotional wellbeing

By the numbers:

• We've funded over $110 billion in loans (more than any other fintech in the US!)
• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
• Better's proprietary AI platform, Tinman®, and voice‑based AI mortgage assistant, Betsy™ make us an award‑winning lender:
• Banking Tech Award USA (2026): Best LendTech Solution
• Fintech Breakthrough Award (2026): Digital Mortgage Company of the Year
• NerdWallet Best of Award (2026): Best for Home Equity Loans
• Fintech Breakthrough Award 2025: Best Lending Innovation
• Yahoo! Finance (2025): Best Mortgage Lender for First‑Time Homebuyers – Best for quick approval
• Yahoo! Finance (2025): Best Online Mortgage Lender
• Money Magazine (2025): Best for fast closing
• Forbes (2023): Best Online Mortgage Lender

We're building the future of home finance — and we're looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation Range: $160K - $185K