Senior Paid Media Strategist

Propellic; United States; Remote; USD 80,000 - 95,000; Full time

Job summary

Join a forward-thinking company as a Senior Paid Media Strategist, where your expertise in Google Ads and Meta Ads will drive client success in the travel and tourism industry. In this creative and strategic role, you'll identify campaign improvements, manage client projects, and educate clients on the latest trends in paid media. Enjoy the flexibility of remote work while being part of a diverse and inclusive team dedicated to transforming the travel marketing landscape. This role is perfect for those passionate about making a difference in the industry while collaborating with a global team.

Benefits

Remote work flexibility

Partially-covered medical benefits

Dental benefits

Vision benefits

401k match (5%)

Continuous learning opportunities

Creative and strategic role

Reasonable accommodations for disabilities

Qualifications

• 4+ years of experience in paid media, preferably in a digital marketing agency.
• Deep expertise in search and social media advertising.

Responsibilities

• Lead client accounts to paid media success with strategic planning.
• Identify underperforming campaigns and implement improvements.

Skills

Paid Media Strategy

Google Ads

Meta Ads

Data Analysis

Client Communication

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Ads

Virtual Collaboration Tools

Job description

Propellic is looking for a Senior Paid Media Strategist to join their team.

At Propellic, we’re not just a marketing agency, we’re the transformation catalyst in the travel and tourism industry. Since 2014, our mission has been to increase diversity in thought through the power of travel. Specializing in SEO and Paid Media, we aim to inspire 1 billion trips, becoming an industry leader in digital marketing for travel brands.

About the role:

Propellic is seeking a seasoned digital marketer to join as a Senior Paid Media Strategist. Your role is to lead client accounts to paid media success through your experience with Google Ads & Meta Ads.

What You’ll Do:

• Identify underperforming areas of campaigns and design improvement plans.
• Complete a quarterly strategy deck for each client.
• Manage a portfolio of client projects.
• Ensure quality delivery of projects and adherence to Propellic standards.
• Perform ad-hoc research to address unplanned client queries.
• Communicate with clients about the technical aspects of their project.
• Support sales in closing new deals and expanding existing accounts by performing audits and supporting the sales team.
• Align client goals with deliverables in Propellic’s capabilities library.
• Educate clients on the latest trends in paid media.
• Present deliverables tailored to a client’s knowledge level.
• Act as the primary point of contact for the client.
• Ensure all meetings have a comprehensive agenda and notes.

Qualifications:

• 4+ years experience at a paid media agency (travel experience is a bonus).
• Deep expertise across search and social.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• You’re quality-obsessed and have not lost your soul for advertising.

What We Offer:

• Remote work flexibility in a global team environment.
• Partially-covered medical, dental, vision benefits, and a generous (5%) 401k match.
• Continuous learning opportunities, including industry conferences.
• A creative and strategic role with a focus on client partnerships, not sales.
• A chance to be a part of a company shaping the future of travel through marketing.
• As a remote-first company, enjoy the flexibility to work from anywhere.
• Must be proficient with modern technology and virtual collaboration tools.
• Reasonable accommodations available for qualified individuals with disabilities.

Commitment to Diversity:

• Propellic is dedicated to creating a diverse and inclusive environment. All qualified applicants will receive equal consideration regardless of background or identity.

Application Process:

• Initial screening interview.
• Project (sample campaign).
• Career history interview.
• Reference interviews.

The pay range for this role is: 80,000 – 95,000 USD per year (Remote).

Propellic is a Premier Digital Marketing Partner for the Travel and Tourism Industry. Propellic offers data-led, custom-tailored SEO & paid media strategies.

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