Senior Paid Media & Performance Marketing Manager

Rose International; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Rose International is seeking a senior paid media leader to own channel roadmaps and optimize across paid social, search, and programmatic. You will manage calendars, align cross-functional teams, and drive a rigorous testing and measurement framework to improve performance. Strong governance and data-driven decision making are required.

The role emphasizes collaboration with marketing, product, and sales teams across the enterprise GTM strategy in a fast-paced environment.

Qualifications

• 8+ years paid media experience with direct channel ownership.
• Experience with paid social at scale and knowledge of search/programmatic.
• Fluency in trafficking, tracking, pixels/conversions APIs, UTM governance, audience onboarding, QA.

Responsibilities

• Own channel roadmap and quarterly optimization plans across paid social, search, and programmatic.
• Manage media calendar and resource allocation across multiple workstreams and stakeholders.
• Oversee testing roadmap with predefined success criteria and ensure data-driven decisions.

Skills

Paid media

Paid social

Trafficking & tracking

Media calendar

Testing roadmap

Martech integrations

Agency management

Communication

Ambiguity adaptability

Job description

Experience Required

• 8+ years paid media experience with direct channel ownership: accountable for a channel roadmap and its performance.

Minimum Qualifications

• Paid social at scale, plus working knowledge of search and programmatic.
• Technical fluency across trafficking, tracking/tagging, pixels/conversions APIs, UTM governance, audience onboarding, campaign QA.
• Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple stakeholder groups.
• Designed and run a structured testing roadmap with defined success criteria.
• Hands-on work with martech and marketing operations on integrations, data flow, and system adoption.
• Managed agency/vendor delivery against a defined roadmap and quality bar.
• Strong organization and written communication: can produce a channel plan, a prioritization rationale, and a readout leadership can act on.
• Comfortable with ambiguity and rapid change in an organization building its enterprise GTM infrastructure in real time.

Preferred Qualifications

• Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical buyers.
• Managed a multi-product portfolio and allocated investment across competing priorities.
• Integrated paid with organic, website, and search under a shared measurement framework.
• Working knowledge of marketing automation and CRM, and how paid media data flows into them.
• Established audience governance or taxonomy standards from scratch.
• ABM media execution: account-list activation, working alongside an ABM program owner.
• Tracked media budgets across multiple regions and currencies.
• Operated in large, complex organizations where influence matters more than authority.

Key Responsibilities

Channel roadmaps + optimization

• Own the channel roadmap and quarterly optimization plans across paid social, search, and programmatic: priorities, sequencing, expected impact.
• Set the optimization agenda: find where performance leaks, size the opportunity, drive the fix to completion.
• Translate business objectives into channel targets and guardrails for partners and agencies.

Portfolio Management

• Allocate investment across WAB and M4E, balancing always-on and campaign activity against business priorities.
• Maintain one consolidated view of performance, spend, and pacing by product so trade-offs are explicit.
• Align channel plans to launch and growth milestones with product marketing leads.

Trafficking, tracking, integrations + audience governance

• Own technical integrity: trafficking standards, tracking implementation, pixels/conversions APIs, UTM taxonomy, naming conventions.
• Govern audience strategy: how audiences are defined, built, shared, refreshed, retired. Ensure activation is correct and compliant.
• Own integrations across ad platforms, martech, and CRM so data flows from impression to lead to pipeline.
• Define and enforce pre-launch QA so campaigns launch measurable and correctly tagged.

Calendar, timeline + resource management

• Build and own the paid media calendar: the single source of truth for what is in market, when, by product and region.
• Manage timelines and resourcing: set lead times, sequence concurrent work, make capacity trade-offs explicit.
• Run intake and prioritization for Integrated Marketing and regional requests, protecting roadmap commitments.
• Coordinate regional localization without breaking measurement consistency or brand standards.

Testing, innovation + vendor management

• Own the testing roadmap: prioritize experiments, set success criteria up front, design tests that produce decisions.
• Evaluate and pilot new channels, ad products, formats, and measurement approaches. Build the case to scale what works.
• Manage agency/vendor delivery against the roadmap: briefs, timelines, deliverable quality, SLAs. Scopes and SOWs are set by the marketing lead (TBC).
• Codify learnings into playbooks, benchmarks, and templates.

Martech + operations

• Work end-to-end with martech and marketing operations: requirements, implementation, QA, adoption.
• Identify tooling and data gaps limiting channel performance. Build the business case for investment.
• Deliver interim solutions while longer-term infrastructure is built, then automate what works.

Cross-channel alignment

• Align paid social with organic social, website, and search: shared audiences, consistent messaging/taxonomy, coordinated timing, connected performance view.
• Partner with content, web, and SEO/SEM counterparts so paid amplifies what works organically, and paid learnings inform site strategy.
• Support the ABM Account Strategy Lead on paid media for ABM: account-list activation and account-level media against agreed plays.

Reporting + analysis

• Own stakeholder reporting: performance vs target, efficiency, pacing, pipeline contribution, on a fixed cadence.
• Deliver analysis, not just dashboards: what moved, why, what changes next. Separate creative, audience, bidding, tracking, and landing-page drivers.
• Tailor readouts to Integrated Marketing, regional teams, and leadership based on what each needs to decide.
• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

About Rose

• Founded in 1993
• Office Locations Across the U.S.
• 150+ Clients: Corporations and Government Agencies
• Employee Oriented Company
• Challenging Assignments Across the U.S.
• Continuous Professional Development

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