Senior Paid Media Manager (m/f/d)

Popken Fashion Group; Oldenburg; On-site; USD 70,159 - 93,545; Full time

Benefits offered by this job

Betriebskantine

Firmenfitness über Hansefit

Fort- und Weiterbildung

Home Office Option

Personalrabatte auf alle Marken

Team- und Firmenevents

Job summary

Ein führendes Modeunternehmen sucht einen Senior Paid Media Manager (m/w/d), der die Verantwortung für die Gestaltung und Optimierung von Google Ads und Meta Kampagnen übernimmt. Der ideale Kandidat hat mindestens 3 Jahre Erfahrung im Performance Marketing und exzellente Kenntnisse in datengetriebenen Entscheidungsprozessen. Das Unternehmen bietet eine moderne Arbeitsumgebung mit bis zu 60% Home Office und regelmäßiger Zusammenarbeit im Büro in Oldenburg, Deutschland.

Qualifications

• Mindestens 3 Jahre praktische Erfahrung im Performance Marketing.
• Fundierte Kenntnisse in Google Ads und Meta Ads.
• Analytische, datengetriebene Denkweise.

Responsibilities

• Gestalten und optimieren von Google Ads und Meta Kampagnen.
• Durchführung von datenbasierenden Analysen.
• Zusammenarbeit mit verschiedenen Teams zur Leistungssteigerung.

Skills

Performance Marketing

Google Ads

Meta Ads

Datenanalyse

Kampagnenoptimierung

Education

Abschluss in Marketing, E-Commerce oder vergleichbare Qualifikation

Tools

Google Ads Editor

Meta Business Manager

Google Analytics

Google Tag Manager

Job description

Senior Paid Media Manager (m/f/d) BerufserfahreneVollzeit# Das sind wirDie Popken Fashion Group ist ein international operierendes, familiengeführtes Omni-Channel-Unternehmen, das auf Mode mit einzigartigem Kundennutzen spezialisiert ist. Die Kollektionen unserer Modemarken Ulla Popken, Laurasøn, Studio Untold und JP1880 vertreiben wir mit 2.000 Mitarbeitenden in über 30 Ländern – online und in rund 200 Filialen. Komplettiert wird unser Portfolio durch den große Größen Marktplatz HappySize und den dazugehörigen Eigenmarken.**Your Profile**We are looking for a highly skilled and ambitious Senior Paid Media Manager to join our team. If you are a true performance marketing enthusiast who thrives on building, scaling, and optimizing campaigns with a hands-on mindset, this is your opportunity to make a real impact. In this role, you will be at the core of our digital growth engine, driving measurable results across Google Ads and Meta Ads, while collaborating closely with cross-functional teams to keep our setup state-of-the-art. **Your Mission*** Independently design, implement, and optimize Google Ads and Meta campaigns (Search, Shopping, Display, YouTube, Facebook & Instagram Ads)* Conduct ongoing analysis and data-driven optimization with a focus on key KPIs (ROAS, CAC, CLV, revenue)* Test campaign setups, creatives, and ad copies with a clear performance focus* Collaborate closely with the Head of Performance Marketing and with teams such as Brand Management, IT/Data, and CRM* Contribute to the development of tracking and attribution models (e.g., Google Tag Manager, GA4)* Monitor trends, tools, and platform updates to ensure our setup remains cutting-edge**What You Bring*** Degree in Marketing, E-Commerce, Digital Business, or equivalent qualification* Minimum 3 years of hands-on experience in operational performance marketing* Deep expertise in Google Ads (SEA, Shopping, YouTube) and Meta Ads – setups, structures, scaling* Proficiency with tools such as Google Ads Editor, Meta Business Manager, Google Analytics, Google Tag Manager* Proven track record of scaling and optimizing performance campaigns* Analytical, data-driven mindset with a true passion for performance marketing – you’re a real ‘Paid Media Nerd’**Nice to Have*** Experience with additional paid channels (e.g., TikTok Ads, Pinterest Ads, Affiliate Marketing)* Basic knowledge in creative topics such as ad copy strategies or creative testing* Experience working in mail order, fashion, or e-commerce environments**Your Work Style*** Hands-on: You love building campaigns yourself and working directly in the tools* Performance-oriented: You think in KPIs and make data-driven decisions* Detail-oriented and curious: You dig deep into campaign structures and discover levers others may overlook* Team player: You collaborate closely with colleagues and share your knowledge**What We Offer*** A modern, flexible working environment with trust-based working hours* **Flexibility with 60% remote work and regular on-site collaboration at our headquarter in Oldenburg, Germany**If you are passionate about paid media and ready to take full ownership of impactful campaigns, we’d love to hear from you. Apply now and become a key driver of our digital growth journey!## BenefitsBetriebskantineFirmenfitness über HansefitFort- und WeiterbildungHome Office OptionKinderferienbetreuungPersonalrabatte auf alle MarkenTeam- und FirmeneventsAnsprechpartner/-inMay-Britt Rö[e-mail]