Senior Paid Media Manager: Data-Driven Growth & Optimization

The Infinite Agency; Dallas (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

The Infinite Agency is seeking a Senior Paid Media Manager to guide media for a select portfolio under the Media Director. You will manage traditional and digital campaigns, using data to identify optimizations that increase revenue and yield.

You will partner with brand teams to win new business and align campaigns with client objectives. You will work hands-on in platforms to set up and optimize campaigns, ensuring client goals are met and reporting is accurate.

Qualifications

• Minimum 4–6 years in Advertising or Media Buying Agency.
• 6–8 years setting up and managing campaigns in Meta and Google.
• Strong ability to translate client goals into media strategies and plans.

Responsibilities

• Plan and Buy across channels (OOH, Programmatic, search, social) to maintain brand consistency.
• Translate client goals into a media strategy and plan.
• Interpret campaign results and identify optimization opportunities in reporting platforms.
• Develop campaigns to achieve high customer interaction.
• Evaluate new partners, platforms and opportunities.

Skills

Campaign planning

Media optimization

Client communication

Data analysis

Team collaboration

Education

Bachelor’s degree in relevant field

Tools

MS Office (Excel, PowerPoint)

Job description

The Infinite Agency is seeking a Senior Paid Media Manager to guide media for a select portfolio under the Media Director. You will manage traditional and digital campaigns, using data to identify optimizations that increase revenue and yield.

You will partner with brand teams to win new business and align campaigns with client objectives. You will work hands-on in platforms to set up and optimize campaigns, ensuring client goals are met and reporting is accurate.