Senior Paid Media Manager

Mutual of Omaha Mortgage; Irvine (CA); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Vacation hours

Sick time

Holidays

401K with employer match

Dental Coverage

Vision Coverage

Life Insurance

FSA

Pet Insurance

Legal Services

Employee Loan Program

Job summary

Mutual of Omaha Mortgage is seeking a Senior Paid Media Manager to own the paid media strategy and performance across a growing portfolio, reporting to the SVP of Marketing & Analytics.

Responsibilities include daily campaign management, optimization across Google/Microsoft/Meta, and deep-dive performance analysis. You will translate data into actionable recommendations while ensuring regulated product ads comply with standards.

Qualifications

• Bachelor's degree in Marketing or equivalent business experience.
• 3-5 years of hands-on experience managing PPC campaigns at scale, working independently.
• Proven track record managing Google Ads, Microsoft Ads, Meta Ads end-to-end - account structure, budget ownership, testing frameworks.
• Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
• Experience managing budgets exceeding $1Mil
• Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
• Comfortable operating with full autonomy in a fast-paced environment with minimal oversight.

Responsibilities

• Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
• Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
• Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
• Conduct deep-funnel analysis - CPC, CPM, CPA, CPL - down to the keyword level, and translate findings into actionable recommendations.
• Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
• Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
• Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals. Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Skills

PPC management

Campaign optimization

Analytics

Budget ownership

Paid media platforms

Education

Bachelor's degree in Marketing

Tools

Google Ads

Microsoft Ads

Meta Ads

Job description

We are looking for a Senior Paid Media Manager to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics.

Role & Responsibilities:

• Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
• Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
• Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
• Conduct deep-funnel analysis - CPC, CPM, CPA, CPL - down to the keyword level, and translate findings into actionable recommendations.
• Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
• Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
• Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals. Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.

Requirements:

• Bachelor's degree in Marketing or equivalent business experience.
• 3-5 years of hands-on experience managing PPC campaigns at scale, working independently.
• Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end - account structure, budget ownership, and testing frameworks.
• Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
• Experience managing budgets exceeding $1Mil
• Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
• Comfortable operating with full autonomy in a fast-paced environment with minimal oversight

The annual salary for this position is $90,000-$125,000

Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:

• Vacation - Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.Paid Sick Time - 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)Multiple PPO Medical Plans, as well as HDHP eligible plan.Dental CoverageVision CoverageCompany Paid Life Insurance401K with a generous employer matchAdditional Benefits including - Optional Life, FSA, Pet Insurance etc.Free Legal ServicesEmployee Loan Program