Senior Paid Media & Growth Strategist

Blacksmith Agency LLC; Boston (MA); A distancia; USD 110.000 - 160.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Formación

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Proficiency with Google Ads, GA4, GSC, and keyword tools.

Responsabilidades

• Lead strategy for PPC and SEO across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build growth roadmaps for each client.
• Own client performance across paid and organic channels.
• Audit PPC, bidding, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, links, AI-driven content.
• Own KPI tracking and analytics accuracy.
• Provide weekly direction and QA with project manager.
• Present monthly and quarterly performance summaries.

Conocimientos

PPC strategy

SEO strategy

Multi-channel

Google Ads

GA4

GSC

Analysis

Client leadership

Herramientas

GA4

Google Search Console

Keyword tools

Analytics platforms

Descripción del empleo

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure