Senior Paid Media Analyst

IDX™; Phoenix (AZ); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Hybrid work schedule

Dog friendly office

401k with company match

Health care options

Mental health support

Parental leave

Volunteer days

Employee discounts

Job summary

IDX is seeking a Senior Paid Media Analyst in Phoenix to own strategy and execution across multiple channels. You will drive performance for a diverse client portfolio and translate business goals into high-impact campaigns.

The role requires deep experience with paid media, forecasting, and analytics, plus collaboration with cross-functional teams. Hybrid in-office schedule and competitive benefits support your growth and impact.

Qualifications

• Experience managing paid media within a digital agency or comparable environment.
• Familiarity with Google Ads and Social Ads platforms (LinkedIn, YouTube, etc.).
• Ability to forecast and create omni-channel media plans for clients.
• Strong data analysis skills and comfort auditing conversion pipelines.
• Knowledge of Google Analytics and GTM is a plus.

Responsibilities

• Own strategy, implementation, and scaling of multi-channel paid media programs.
• Lead holistic paid media strategies across Google Ads, Social, and emerging platforms.
• Manage budgets, targeting, and performance KPIs to exceed client goals.
• Translate client objectives into concrete media plans and strategic recommendations.
• Lead end-to-end campaign setup, testing, optimization, and reporting.
• Prepare accurate performance forecasts and annual media plans.
• Collaborate with Account Management on campaign actions and new business insights.

Skills

Paid media experience

Google Ads

Social Ads

GTM

Google Analytics

Forecasting

Omni-channel planning

Data analysis

Tools

Google Ads

LinkedIn Ads

YouTube Ads

GTM

GA4

Job description

Exceptional campaigns start with exceptional people. Join our talented Paid Media team in Phoenix as our next Senior Paid Media Analyst, collaborating with multi-skilled specialists to deliver high-impact campaigns for an exciting portfolio of regional and national clients. If you're passionate about performance, thrive on turning data into results, and want to make a genuine impact, we'd love to hear from you.

Why Join IDX

Not Just Any Brands: See your work come to life for iconic regional and national brands

Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress

Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment

Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide

Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling

• 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!)
• Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
• Dog friendly office, plus competitive rates on pet insurance for your furry friends
• An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day
• Mental Health support including company Employee Assistance Program
• Flexible parental leave
• Paid community volunteer days (incl. school plays and trips
• Variety of competitive insurance policies incl. short/long term disability and legal
• 401k retirement plan with company match
• Employee perk program giving access to a wide variety of online discount
• Culture Committee focused on regular social, educational and community based activities

The Role

You will own the strategy, implementation, and scaling of multi-channel paid media programs, translating business goals into high-performing ad campaigns. This is not a hands-off role; you are the primary driver of performance and the strategic lead for your assigned accounts. This is a fantastic opportunity for a digital marketer to work with a varied client base and own multiple paid media channels, campaign strategy and implementation.

What You'll Be Doing

Strategic Account Ownership

• Manage all aspects of paid media account management
• Omni-Channel Strategy: Lead the development and execution of holistic paid media strategies across Google Ads, Social (Meta/LinkedIn), and emerging platforms.
• Performance Growth: Proactively manage budgets, campaign strategies, and audience targeting to hit and exceed client performance KPIs.
• Strategic Roadmap: Translate client business objectives into concrete media plans; move beyond tactical execution to provide meaningful strategic recommendations that grow account revenue.

Execution & Performance Mastery

• Campaign Implementation: Lead the end-to-end setup and launch of media campaigns.
• Testing & Optimization: Design and run tests and learn scenarios. Own the full lifecycle: from hypothesis to implementation and final performance reporting.
• Forecasting & Planning: Build accurate performance forecasts and annual media plans that align with client marketing goals.
• Scalable Workflows: Use automation tools to manage reporting and campaign performance.
• Tactical Hygiene: Enforce naming conventions, tracking parameters, and creative audit standards to ensure campaign data is clean, readable, and actionable.
• Client Leadership: Act as the primary media lead in client meetings, communicating strategic narrative, performance trends, and the "why" behind your optimizations.
• Departmental Impact: Partner with Account Management to translate business needs into campaign actions.
• Participate in new business opportunities by contributing strategic insights and competitive platform research.

About You

• Previous paid media experience, some of which must be in a digital agency environment
• Knowledge of paid media channels Google Ads and Social Ads.
• Additional knowledge of Microsoft, YouTube, LinkedIn
• Desired: TikTok, Twitter, Snapchat, Pinterest, Programmatic (via vendor or in-platform trader)
• Awareness of all performance marketing channels and their potential impact on paid media performance
• Has created client forecast and omni-channel media plan and demonstrates ability to compile advanced client deliverables
• Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client Capable of auditing and fixing broken conversion pipelines without engineering assistance
• Working knowledge of Google Analytics and GTM is a plus

About US

IDX isn't your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award-winning communication solutions are seen by billions every month across a global audience.

We seek The Bold. Shatter expectations, push boundaries – that's the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home.

An Inclusive Workplace

IDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.