Senior Paid Ads Specialist

Lago; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm is seeking a Senior Paid Ads Specialist to excel in Google and Meta Ads management. The role involves designing, executing, and optimizing paid campaigns while working closely with the creative team to produce high-performing ad copy and creatives. Ideal candidates will have 2+ years of relevant experience in lead generation. The position offers remote work flexibility and growth opportunities within an innovative culture.

Benefits

Remote work flexibility

Growth opportunities

Innovative culture

Qualifications

• 2+ years of experience managing Google Ads and Meta Ads.
• Strong background in lead generation.
• Experience with creative ad copy and designs.

Responsibilities

• Develop paid ad campaigns for channels like Google Ads and Meta Ads.
• Design strategy for landing pages and lead magnets.
• Optimize targeting and campaign settings to achieve KPIs.

Skills

Google Ads

Meta Ads

Lead generation

Analytical skills

Attention to detail

Tools

Google Tag Manager

Unbounce

Clickfunnels

Job description

Overview

Job Title: Senior Paid Ads Specialist
Location: Remote

Schedule: Eastern Standard Time - EST (Dayshift)

Salary: $1,280 - $1,600 per months | $8 - $10 per hour (negotiable based on experience)

We’re looking for a high-caliber Performance Marketing Specialist with proven expertise in Google Ads and Meta Ads for lead generation. In this role, you’ll design and execute paid campaigns across Google, Meta, TikTok, and LinkedIn, optimize targeting and campaign settings to achieve KPIs, and scale winning strategies. You’ll also develop landing page and funnel strategies, craft high-performing ad copy and creatives in collaboration with our creative team, set up tracking and pixels in line with best practices, and conduct competitor and market research to stay ahead. The ideal candidate has 2+ years of experience managing both Google Ads and Meta Ads, a strong background in lead generation, and embodies traits such as being strategic, analytical, detail-oriented, hungry yet humble, goal-focused, and a natural problem solver.

Key Responsibilities

• Develop paid ad campaigns for channels like Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
• Design strategy for landing pages, funnels, lead magnets to drive conversions
• Optimize targeting, ads, campaign settings, etc to achieve KPIs and scale winning campaigns
• Produce high-performing copy and ad creatives (leveraging AI and in-house creative team)
• Collaborate with Account Manager to retain and grow accounts
• Perform competitor, targeting, and creative research
• Setup pixels and conversion tracking in accordance with best practices
• Stay up-to-date on platform updates and new features

Desired Traits

• Strategist
• Analytical
• Attention to detail
• Hungry & humble
• Goal-focused
• Problem solver

Bonus Skills & Experience

• AI skills
• Graphic design
• Video editing
• Google Tag Manager
• Unbounce or Clickfunnels

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.