Senior Organic Growth Lead — PPC, SEO & CRO

Blacksmith Agency LLC; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Organic Growth Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing internal and external specialists, and building performance roadmaps to ensure measurable outcomes for client campaigns.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Search Console, keyword tools and paid media optimization.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and maintaining deliverable quality.
• Strong analytical skills and rapid issue diagnosis.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls with account executives to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC Management

SEO Strategy

Multi-channel Marketing

Analytics & Attribution

Tools

Google Ads

GA4

Search Console

Keyword Tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Organic Growth Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing internal and external specialists, and building performance roadmaps to ensure measurable outcomes for client campaigns.