Remote Growth Lead: PPC, SEO & CRO

Blacksmith Agency LLC; Raleigh (NC); Hybrid; USD 90,000 - 170,000; Full time

Job summary

Blacksmith Agency LLC is seeking an Organic Growth Manager to lead strategy and performance across paid search, paid social, SEO, and CRO. This hybrid role blends analytics with client-facing leadership and execution across multiple industries.

You will join sales calls to shape scope, oversee internal and external specialists, and build growth roadmaps for each client. Strong strategy, communication, and delivery oversight are essential.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel marketing

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Strategic recommendations

Team leadership

Analytics & diagnostics

Job description

Blacksmith Agency LLC is seeking an Organic Growth Manager to lead strategy and performance across paid search, paid social, SEO, and CRO. This hybrid role blends analytics with client-facing leadership and execution across multiple industries.

You will join sales calls to shape scope, oversee internal and external specialists, and build growth roadmaps for each client. Strong strategy, communication, and delivery oversight are essential.