Senior Optimization Manager, CRO Strategy

Launch Potato; Hartford (CT); On-site; USD 90,000 - 120,000; Full time

Job summary

Dans une entreprise de médias numériques en pleine croissance, le Senior Optimization Manager jouera un rôle clé dans l'optimisation des funnels et des landing pages. Ce poste exige des compétences analytiques solides pour transformer les données en résultats et une capacité à travailler dans un environnement dynamique. Rejoignez une équipe axée sur l'impact et la performance au sein d'une entreprise dynamique.

Benefits

Bonus de partage des bénéfices

Engagement en matière de diversité et d'inclusion

Qualifications

• 4–6 ans d'expérience en optimisation, CRO ou marketing de performance.
• Expérience pratique en tests de landing pages et gestion de funnels.
• Aptitudes analytiques fortes pour traduire des ensembles de données en conseils.

Responsibilities

• Augmenter les taux de conversion des landing pages de 10% en 90 jours.
• Diriger les tests A/B et aligner les priorités avec les équipes créatives.
• Gérer la feuille de route stratégique des tests avec une supervision minimale.

Skills

Ownership mentality

Analytical skills

Creative problem-solving

Effective cross-functional communication

Proficiency in Google Analytics

Understanding of marketing psychology

Tools

Excel

Looker

Job description

Join to apply for the Senior Optimization Manager, CRO Strategy role at Launch Potato

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Join to apply for the Senior Optimization Manager, CRO Strategy role at Launch Potato

WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato connects advertisers to customers throughout the consumer journey, from awareness to purchase.

The company is headquartered in Delray Beach, Florida, with an international team across over a dozen countries. We value a diverse, energetic culture and high-performing, entrepreneurial team. We are looking for like-minded teammates and partners.

BASE SALARY: $90,000 - $120,000 per year

MUST HAVE:

• Ownership mentality with a high sense of urgency
• Experience managing high advertiser volume across multiple funnels with accountability for performance outcomes
• Proven ability to optimize landing pages and campaign funnels for KPIs and revenue goals
• Strong analytical skills to translate datasets into actionable insights
• Effective cross-functional communication skills with Yield, Copy, and Media teams
• Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel
• Creative problem-solving with understanding of marketing psychology and user behavior

EXPERIENCE: 4–6 years in optimization, CRO, or performance marketing with hands-on landing page testing and funnel management

YOUR ROLE
Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations. Lead testing strategy and execution in collaboration with marketing, creative, and performance teams to scale advertiser outcomes.

Outcomes (Performance Expectations):

• Increase landing page conversion rates and margin by 10% within 90 days through test-driven optimizations. Launch at least 3 high-impact A/B tests monthly.
• Translate data into hypotheses and recommendations to improve performance. Partner with Yield and Account Management to enhance deep-funnel KPIs.
• Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities.
• Drive quarterly strategic experimentation initiatives.
• Own the strategy and testing roadmap within 6 months with minimal oversight.
• Consistently deliver measurable CVR or LTV gains for new advertisers.

Competencies:

• Resilient problem solver in high-stakes testing environments
• Understanding of direct response mechanics and high-volume testing
• Growth-oriented, seeking impact through efficiency and creativity
• Data-informed, asking why and seeking patterns
• Organized and accountable, managing multiple projects
• Collaborative, involving stakeholders early
• Creative strategist leveraging design shifts to influence behavior
• Bias for action, testing hypotheses quickly

Total Compensation
Includes base salary, profit-sharing bonus, and benefits. Future increases based on performance.

Apply now to make an impact in a profitable, high-growth company!
We are committed to diversity, equity, and inclusion. We do not discriminate based on legally protected characteristics.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Management and Manufacturing
• Industries: Advertising Services