Senior Optimization Manager, CRO Strategy

Launch Potato; Chapel Hill (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Join Launch Potato as a Senior Optimization Manager, CRO Strategy, focusing on driving growth through optimized landing pages and funnel management. The role requires strong analytical skills, creative problem-solving abilities, and experience in performance marketing. This position offers a competitive salary and the opportunity to make a tangible impact in a high-growth company.

Qualifications

• 4–6 years in optimization, CRO, or performance marketing.
• Hands-on testing and funnel management experience required.
• Proven skills in optimizing campaign funnels for KPIs.

Responsibilities

• Drive growth and profitability through data-driven optimizations.
• Own testing strategy, collaborating with cross-functional teams.
• Increase landing page conversion rates and margins by 10%.

Skills

Relentless ownership mentality

Strong analytical skills

Excellent cross-functional communication skills

Creative problem-solving

Proficiency in tracking/reporting platforms

Tools

Google Analytics

Looker

Excel

Job description

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WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato connects advertisers to customers across the entire consumer journey, from awareness to purchase.

The company, headquartered in Delray Beach, Florida, has a diverse international team across over a dozen countries. Launch Potato values a high-energy, entrepreneurial culture and is always looking for like-minded team members.

BASE SALARY: $90,000 - $120,000 per year

MUST HAVE:

• Relentless ownership mentality with a high sense of urgency
• Experience managing high advertiser volume across multiple funnels with accountability for performance outcomes
• Proven skills in optimizing landing pages and campaign funnels for KPIs and revenue goals
• Strong analytical skills to translate datasets into actionable insights
• Excellent cross-functional communication skills
• Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel
• Creative problem-solving with an understanding of marketing psychology and user behavior

EXPERIENCE: 4–6 years in optimization, CRO, or performance marketing with hands-on testing and funnel management

YOUR ROLE: Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations. Own testing strategy and execution, collaborating with marketing, creative, and performance teams to scale outcomes.

Outcomes (Performance Expectations):

• Increase landing page conversion rates and margins by 10% within 90 days through test-driven optimizations
• Launch at least 3 high-impact A/B tests per month across device types and user journeys
• Generate insights from data to improve performance and partner with Yield and Account Management teams
• Lead bi-weekly syncs with Copy and User Acquisition teams
• Drive quarterly strategic experimentation initiatives
• Own offer/advertiser strategy and testing roadmap within 6 months
• Deliver measurable CVR or LTV gains for new advertisers

Competencies:

• Resilient problem solver in high-stakes environments
• Industry-savvy with understanding of direct response mechanics
• Growth-oriented operator seeking impact through efficiency and creativity
• Curious and data-informed decision maker
• Organized and accountable in managing multiple projects
• Collaborative team player
• Creative strategist blending design thinking with performance goals
• Bias for action, testing hypotheses quickly

Total Compensation: Includes base salary, profit-sharing bonus, and benefits. Future increases based on performance.

Apply now to make an impact in a profitable, high-growth company. We are committed to diversity and inclusion and are an Equal Opportunity Employer.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management

Industries

• Advertising Services

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