Senior National Account Manager

Bob Evans Farms, Inc.; Kentucky; On-site; USD 90,000 - 140,000; Full time

Job summary

Bob Evans Farms, Inc. is seeking a Senior National Account Manager (Sr. NAM) for Club/Mass to drive growth across key retail partners. You will identify opportunities, develop strategies, and cross-functionally commercialize products for Club and Mass channels.

The role emphasizes strong analytical acumen, relationship building with buyers, and collaboration with Marketing, Operations, and Finance to deliver volume, margin, and new item introductions.

Qualifications

• Bachelor's Degree preferred in Business Administration (or related field)
• Minimum 8 years of relevant experience or equivalent combination of education and experience
• Working knowledge selling in the CPG industry with focus on Non-Commercial Food Service, Club, Grocery, and Mass
• Experience selling perishable items (optional)
• Proficient in Microsoft Office Suite, Tableau, and Sales Reporting Systems

Responsibilities

• Manages a significant customer account portfolio of accounts (> $50M in sales) or has direct report responsibility
• Accountable for sales performance vs. plan (AOP delivery), revenue, and margin targets for assigned accounts and categories
• Develops accurate demand plans and addresses gaps in customer strategic plan
• Collaborates with broker teams to achieve key sales goals at assigned accounts
• Builds relationships with key decision makers and serves as the primary contact for buyers
• Conducts monthly, quarterly, and annual business reviews with customers focusing on sales results and growth opportunities
• Develops promotional plans and manages promotional spending/calendar
• Collaborates with Category Management and cross-functional teams to drive opportunities and outcomes
• Communicates customer requests to the organization and defines voice of the customer
• Drives new item rollouts, expanded distribution, and strategic category plans

Skills

Strategic account management

CPG industry knowledge

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Business Administration

Tools

Microsoft Office Suite

Tableau

Sales Reporting Systems

Job description

Bob Evans Farms, Inc. is seeking an experienced and motivated Senior National Account Manager (Sr. NAM) of Club/Mass to join our team. This individual is responsible for identifying sales opportunities and analyzing appropriate, strategic business and industry drivers, cross-functional work to commercialize both retail and food service products to Club/Mass retail partners. Additionally, this position develops, implements, and manages a sales strategy to achieve aggressive sales plans, deliver new product distribution, improve operating margins through effective merchandising, pricing, promotional strategy and forecasting.

This role requires exceptional organizational skills and high analytical acumen. The ideal candidate will balance a strong customer/CPG focus and have a passion for learning to maximize total enterprise value with customers across Club/Mass Channels and manage potential RFP’s within branded and private label categories. This candidate will be self‑motivated and self‑directed with a drive to find new opportunities to grow the business. This role will need to be a skilled internal collaborator and will need to successfully partner with cross functional teammates including Brand Marketing, Marketing, Product Sales, Operations, Supply Chain, Finance, Legal to drive optimal results.

Accountabilities

• Manages a significant customer account portfolio of accounts (>$50M in sales) or has direct report responsibility
• Accountable for sales performance vs. plan (AOP delivery), revenue, and margin targets for assigned accounts and assigned categories
• Responsible for accurate demand plans and addresses gaps in customer strategic plan
• Collaborates with broker teams to ensure key sales goals are achieved at assigned accounts
• Build relationships with key decision makers and is responsible for day‑to‑day relationships at assigned accounts and is the primary contact for the buyer
• Conducts monthly, quarterly, and annual business reviews with customers focused on sales results, new item performance, and growth opportunities
• Builds strategic relationship through joint business planning and customer collaboration
• Works closely with Category Management team to identify whitespace opportunities and to develop annual plans to address opportunity
• Communicates Innovation, category insights, shopper insights, that drive impactful results for our customers and Bob Evans
• Reviews analysis and consumer data to understand product performance and category trends
• Defines and communicates customer requests to the organization – becomes voice of customer to the organization
• Develops promotional plans and tactics; responsible for planning and managing promotional spending / calendar
• Executes revenue generation strategies including support for new item rollouts, expanded distribution, and development of strategic category business plans
• Collaborate with various internal teams to create winning business propositions that benefit Bob Evans and the customer (Category Management, Trade Management, Brand, Shopper Marketing, and E‑Commerce)
• Attention to detail by being focused, organized by meeting customer timelines and directives

Experience and Education

• Bachelor’s Degree preferred in Business Administration (or related field)
• Minimum 8 years of relevant experience or equivalent combination of education and experience
• Working knowledge selling in the CPG industry with a special emphasis on experience with the following customer channels/ retailers: Non-Commercial Food Service, Club, Grocery, and Mass
• Preferred experience selling perishable items –Home Meal Replacement, Side Dishes, Meat Products, Breakfast items including Eggs
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Tableau, exp w/Sales Reporting Systems