Senior Model Portfolio Marketing Lead

JPMorgan Chase & Co.; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks a Senior Models Marketing Manager to lead end-to-end marketing for our model portfolios across advisor channels. You will shape messaging, go-to-market plans, and advisor-facing content to drive awareness and adoption.

You will partner with distribution, product, investment, legal, and risk teams to translate portfolio construction and updates into accurate, differentiated marketing. Strong writing and analytics are essential.

Qualifications

• 8+ years in asset management, wealth, product, or solutions marketing.
• Proven success marketing multi-asset solutions or model portfolios to financial advisers/intermediaries.
• Translate complex investment topics into clear, compliant advisor/client messaging.
• Lead integrated go-to-market with cross-functional partners across product, investment, sales, digital, legal, and risk.
• Create content supporting advisor workflows with practical tools.
• Apply analytics to manage campaigns, measure funnel performance, and optimize outcomes.
• Demonstrate executive-level writing, editing, and narrative development.
• Manage multiple priorities with disciplined program management and stakeholder alignment.
• Uphold high standards for accuracy and collaboration in a regulated environment.

Responsibilities

• Own US models marketing strategy and annual plan to drive awareness, consideration, and adoption.
• Define positioning and messaging for flagship lineups and key use cases.
• Lead go-to-market for launches, enhancements, and major portfolio updates in partnership with marketing, product, and sales.
• Translate investment process and portfolio construction into advisor narratives and tools.
• Produce core content (playbooks, one-pagers, pitch decks, FAQs) for advisor usability.
• Optimize digital journeys across web, email, and platforms through testing and iteration.
• Provide sales with toolkits, training, and field feedback loops.
• Develop education and thought leadership content using firm resources and centers of excellence.
• Track competitive landscape and advisor needs to sharpen differentiation and reduce adoption friction.
• Report performance with dashboards and data discipline; share insights with stakeholders.
• Present at QBRs and weekly sales meetings to align priorities and accelerate execution.

Skills

Asset management marketing

Multi-asset solutions

Advisor/audience messaging

Go-to-market leadership

Content creation for advisors

Data-driven campaigns

Executive communication

Program management

Regulated environment discipline

Job description

JPMorgan Chase & Co. in New York seeks a Senior Models Marketing Manager to lead end-to-end marketing for our model portfolios across advisor channels. You will shape messaging, go-to-market plans, and advisor-facing content to drive awareness and adoption.

You will partner with distribution, product, investment, legal, and risk teams to translate portfolio construction and updates into accurate, differentiated marketing. Strong writing and analytics are essential.